NatMags’ women’s monthly title Good Housekeeping is launching a travel-sized edition on a trial basis for its July issue.The travel-sized version will be available from WH Smith and at trains stations and airports from 4 June.Good Housekeeping was relaunched in April with new columnists and features (see Good Housekeeping set for relaunch).The latest ABC figures,… Continue reading Good Housekeeping launches travel-sized edition
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IPC Southbank’s Marie Claire, Essentials, woman&home and Ideal Home magazines are featuring a summer creative campaign promoting Kenco coffee.The three-month campaign focuses on women’s coffee rituals and a special paper mechanic bookmarks the bespoke advertising once the reader opens it out.Carla Faria, IPC Southbank’s head of creative solutions, said: “The Kenco campaign is based on… Continue reading IPC Southbank titles in Kenco ad campaign
It is understood that some ITV shareholders are concerned about the potential costs to hiring former Sky chief executive Tony Ball as its next chief executive. Ball reportedly favours a rights issue and financial restructuring of ITV and is thought to have won support from a small number of ITV shareholders. However, there are concerns… Continue reading ITV shareholders concerned about potential costs of hiring Ball
At the start of the month, Magna forecast that US mobile advertising will grow to $229 million during the course of 2009. This is a 36% increase on the $169 million in 2008, with Magna also predicting a “re-acceleration” of mobile adspend in 2010 (see US mobile advertising to grow by 36%). Research from Brightkite… Continue reading INSIGHTanalysis: Media Healthcheck – May 2009
Mobile internet access increased by 36% in the US last year but is still relatively low compared to China, according to a report from Netpop. Netpop found that although there are 18 million Americans aged 13 and above connected to the mobile web, there are 100 million connected via mobile in China. The report uncovered… Continue reading US mobile internet access increased 36% last year
New comScore data reveals that Facebook was the top online display ad publisher in the UK during April. Facebook had 12.5 billion ad views during the month, a 21.6% market share, with Microsoft sites in second place with 3.8 billion ad views (a 6.5% share). eBay was third with 2.9 billion ad views (4.9%). Mobile… Continue reading Facebook is UK’s top online display ad publisher in April
The OFT has advised the Competition Commission to consider changes to ITV’s Contract Rights Renewal (CRR) mechanism, which was introduced as a condition for the merger of Carlton and Granada in 2003.An OFT consultation found that whilst ITV1’s market position has declined, it remains almost the only provider of very large commercial audiences.However, the OFT… Continue reading Changes could be made to ITV’s CRR
The Reading Evening Post, owned by Guardian Media Group, is to relaunch as the Reading Post, with its sister paper, currently called the Reading Post, also relaunching, as Getreading.In its new guise, the Reading Evening Post will move from a five-day-a-week paper to a 180-page weekly costing 40p from next Wednesday 3 June.The latest ABC… Continue reading Reading Evening Post to relaunch
ITV1’s big ratings-winner Britain’s Got Talent reached a high of more than 13.1 million viewers between 8.30pm and 10pm last night.Over 12.3 million average viewers tuned in to see eight more acts perform in the fourth semi-final, in front of an audience and judges Simon Cowell, Amanda Holden and Piers Morgan, in a bid to… Continue reading Britain’s Got Talents draws in over 13m viewers