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The Independent and the Times are understood to be considering plans to introduce paid-for content on their websites.The new chief executive of Independent News & Media, Gavin O’Reilly – who has stepped up to succeed his father Sir Anthony O’Reilly (see Sir Anthony O’Reilly is set to leave INM) – confirmed that he has been… Continue reading National newspapers consider charging for online content

A new report from eMarketer has predicted growth of 17.3% for global spending on social media advertising in 2009. Marketers are forecast to invest $2.35 billion (£1.64 billion) on ads on social networking sites by the end of 2009, with this figure rising to $3.49 billion over the next four years. Although these figures are… Continue reading Global adspend on social media predicted to rise 17.3% in 2009

Aegis has reported a 25.7% increase in underlying pre-tax profits in 2008, with revenue up 21.3%, and operating profit up 26.8%. However, the media buying and research group announced that it is to cut 5% of its global workforce, around 780 employees, as it seeks to cut costs in the economic downturn. The firm said… Continue reading Aegis’ pre-tax profits up 25.7% in 2008

American consumers say they are more likely to act upon articles that include brand information than banner ads, pop-up ads, email offers or sponsored links, according to a new survey. The US study of 1,074 adults, conducted online by Opinion Research Corporation in March 2009, was sponsored by Adfusion, an article-based advertising network and a… Continue reading Americans online prefer article based ads

Aegis is to cut 5% of its global workforce, around 780 employees, as it seeks to cut costs in the economic downturn.The firm revealed the cuts today as it announced its financial results for 2008. It said that the job losses would help it save £20 million in 2009.Aegis reported a pre-tax profit of £166.8… Continue reading Aegis to cut 5% of global workforce

The last episode of David Attenborough’s nature documentary series pulled in more than 4.1 million peak viewers during the all-important 9pm to 10pm slot last night.Nature’s Great Events, which saw Attenborough explore the marine life along the coast of Alaska and British Columbia, attracted over 4 million average viewers and a 17.9% share in the… Continue reading Nature’s Great Events finale pulls in the highest ratings

A new survey claims that 50% of the UK population have used on-demand services, with 20% using them every week.The survey, commissioned by the Association for Television On Demand (ATVOD) and conducted by YouGov, found that viewing is across a range of platforms with 48% of those using on demand services watching through their TV,… Continue reading Half of Britons now using video-on-demand

The Sun is set to launch an online radio station, Sun Talk, on April 20 as part of News International’s £1 million investment in to new TV and radio studios.Former talkSPORT host and current Sun columnist, Jon Gaunt, will host the online-only radio station every morning between 10am and 1pm, according to reports.News International is… Continue reading Sun to launch online radio station

Crain Communications, parent company of Advertising Age, has announced job cuts at its 30+ media properties, as well as a 10% salary cut.Crain announced on March 5 that it was closing Automotive News Europe, Business Insurance Europe, RCR Wireless News and Financialweek.com.Keith Crain, chairman of Crain Communications, said: “We hope the economy stabilizes soon. Our… Continue reading Ad Age parent company to cut jobs and salaries

Lord Carter claims that a tie-up between BBC Worldwide and Channel 4 was “not a firm proposal” in his Digital Britain report and said that subsequent descriptions of the option as a merger were “very unhelpful”.Speaking at the MediaGuardian Changing Media Summit in London today, the communications, technology and broadcasting minister said: “It is not… Continue reading Lord Carter plays down C4/BBC Worldwide proposals