Google’s first tentative steps into behavioural targeted advertising have met with a pretty warm reception, particularly as it has attempted to steer clear of the privacy issues that have dogged companies such as Phorm.Google’s system tracks users via a cookie related to only one browser, so the system does not track email or documents which… Continue reading Google’s first steps into behavioural targeted ads
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Total UK adspend fell by 3.9% in 2008, with spend in Q4 2008 down 9.6% year on year, according to new research from the World Advertising Research Center (WARC) on behalf of the Advertising Association.Newspaper spending was down 12% in 2008, with magazines also suffering, down 9.9% for the full year.Newspapers grabbed a 25% share… Continue reading Total UK adspend down 3.9% in 2008
Four of the main five terrestrial channels suffered dips in viewing share in February, with BBC Two managing a slight year on year rise of 0.1 percentage point.All ViewingBBC One’s viewing share has fallen to 21.8% following a year on year fall of 0.6 percentage points, while ITV1’s has dropped to 18.7% after a fall… Continue reading Television Viewing Round-Up – February 2009
Andrew Freeman, senior consultant, media research at Harris Interactive, looks at why DAB has failed to keep up with the digital revolution…
US advertising revenue fell by around 2.6% between 2007 and 2008, according to the latest figures from Nielsen.The report for the full year of 2008 shows that Cable TV and Hispanic Cable TV were the only sectors to show ad growth, while overall expenditure declined around $3.7 billion to a total of $136.8 billion last… Continue reading US advertisers cut ad spend during 2008
Associated Newspapers launched the first ever free national daily paper in Britain 10 years ago, capturing “young, affluent” readers – some who were new to newspapers altogether and some who made the switch from other easy-reads such as The Sun and the Daily Mirror.The Metro has become one of the world’s largest circulation giveaways as… Continue reading Metro’s 10th birthday
Revenue from traditional television spot ads will account for just 25% of TV advertising by 2019, according to new research from Generator Research. The result will be a market worth $13.1 billion in the US, down from $57.8 billion in 2008, the research firm said Andrew Sheehy, head of research at Generator, said: “This could… Continue reading Traditional TV ad revenue predicted to fall 75% within 10 years
Total UK adspend fell by 3.9% for the full year 2008, and was down 9.6% year on year in the fourth quarter, according to new research from the World Advertising Research Center (WARC) on behalf of the Advertising Association. Newspapers grabbed a 25% share of total adspend last year, just ahead of TV with 23%,… Continue reading UK adspend fell 3.9% in 2008
US advertising for 2008 was down 2.6% compared to 2007, with preliminary figures from Nielsen putting total US ad spend at $136.8 billion last year. Hispanic cable TV and cable TV were the only two media to show ad growth in 2008, of 9.6% and 7.8% respectively. Cable was the highest revenue -generating medium with… Continue reading US ad spend down 2.6% in 2008
The chief executive of Independent News & Media, Sir Anthony O’Reilly, is to retire in May, to be replaced by his son Gavin O’Reilly with immediate effect. O’Reilly, INM’s largest shareholder with 28.5%, will retire on 7 May, with his son, currently chief operating officer, becoming chief executive-designate with immediate effect. INM shareholder Denis O’Brien… Continue reading INM CEO Sir Anthony O’Reilly to retire in May