Car insurance firm Swiftcover.com is sponsoring Absolute Radio’s weekend schedule for three months from Friday 13 March.The Swiftcover.com sponsorship, featuring on-air pre-recorded credits across the whole weekend, is part of the ‘Get a Life’ campaign, fronted by Iggy Pop.Trails for the shows will air on Monday and Tuesday, as Swiftcover says that this is when… Continue reading Swiftcover.com to sponsor Absolute Radio’s weekend schedule
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Carat’s press director Dominic Williams predicts an ad revenue decline of as much as 15%, saying that the industry needs to work harder to maintain revenue.Speaking on the panel at MediaTel Group’s ‘Future of Consumer Magazines’ seminar this morning, Williams said he expects the market to fall lower than previously forecast – Group M predicted… Continue reading Magazine Seminar Keynote: Press director predicts 15% ad decline this year
Nicky Cheshire, sales director at Alive, talks about technological innovation in the outdoor space…
Regional newspaper publisher the Observer Standard Media Group has gone into administration, according to a report in the Birmingham Post. The report says that the company made an announcement to staff, with the group believed to be looking for a buyer for its titles. The group publishes 20 weekly newspapers across the Midlands, most of… Continue reading Regional newspaper publisher goes into administration
Archant has announced a 27% fall in operating profits for 2008 to £2.2 million, down from £30.5 million in 2007. Archant chairman Richard Jewson attributed the drop to declines in recruitment and property advertising revenues in the newspaper business and in property and display advertising in the Life magazines. Turnover from ongoing operations reduced 9.2%… Continue reading Archant’s operating profits fall 27%
National advertisers’ radio spend was down 21.2% year on year in the fourth quarter of 2008, with total spend in Q4 down 14.5% to £129 million. According to figures from the Radio Advertising Bureau, total ad spend for the year was £560.2 million. National advertisers’ spend for the year was down 9.6% to £304.8 million.… Continue reading National advertisers’ radio spend down 21.2% in Q4 2008
New UK research has revealed a marked increase in the consumer recall of mobile advertising during the first quarter of 2009, with SMS seeing the biggest increase of all the most common channels. The survey, carried out by GfK Technology in conjunction with Limbo, reveals that consumer recall of mobile advertising has jumped to 55%… Continue reading Consumer recall of mobile advertising increases in Q1 2009
Rupert Murdoch’s BSkyB has launched an attack on Channel 4, saying it has wasted £270 million on poor investments.In response to Lord Carter’s Digital Britain report, which will shape the future of British broadcasting, BSkyB wrote a letter claiming that Channel 4 has wasted millions of pounds on failed business ventures and would still be… Continue reading BSkyB launches attack on Channel 4
Telegraph Media Group has appointed former Absolute Radio commercial director Nick Hewat as its new sales director.Hewat joins TMG after 17 years in radio, which saw him head up agency sales at GCap Media and most recently work at Virgin Radio, which relaunched as Absolute radio after its takeover by Times of India Group.Hewat will… Continue reading Telegraph appoints former Absolute chief Hewat
ITV1’s British re-make of Law & Order with Bradley Walsh continues to draw in the peak-time viewers.Last night, the crime drama attracted more than 6.4 million peak viewers and a 26.2% average audience share during the all-important 9pm to 10pm slot.Law & Order:UK pushed ITV1 well ahead of its rival terrestrial channels during the hour,… Continue reading Law & Order: UK races ahead in the ratings war
