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Egmont is launching a dedicated in-house customer publishing business, called CanDo, to provide bespoke book publishing for brands.The seven-strong CanDo team, will report to Gillian Laskier, group sales director at Egmont, building on earlier projects such as the Mr Men/Little Miss ‘free for every reader’ book promotion with the Mirror newspaper and on-pack offers such… Continue reading Egmont UK launches customer publishing business

Internet users do not like to be disturbed by advertising while watching VoD content but instead prefer to see ads when shopping online, according to new research from the IAB.The best time to reach out to the majority of consumers with ads is during e-commerce activity, while users are looking for the best deals or… Continue reading IAB: Online advertisers must “respect consumers”

This week’s edition of “The Inside Line” looks at plans for an audience measurement system for mobile media. Each week we will take a key media topic and ask the industry for its opinion.This week’s question:In light of the GSMA’s plans to roll out an audience measurement system for mobile media, what do you think… Continue reading The Inside Line: Audience measurement for mobile media

Condé Nast appears to have started a new LOVE affair with the launch of Katie Grand’s much-anticipated ‘fashion and fame’ glossy title…LOVE, a brand new magazine that promises “edgy and experimental” editorial, hit the shelves earlier this week – carefully planned to fall in line with London Fashion Week – but in times of economic… Continue reading Condé Nast’s new LOVE

ITV has said that more users than ever would recommend its flagship website to friends.A visitor profile survey of 4,268 UK adult visitors to ITV.com in December 2008 has shown that most sections of the site had increased their Net Promoter scores – a measure of loyalty whereby visitors are asked if they would recommend… Continue reading ITV.com users “would recommend site to friends”

Daily Newspaper MarketThe NRS figures for January to December 2008 show that Britain’s national newspaper market was down 2.3% overall year on year.There were big readership increases for the Financial Times and the Guardian in the Quality sector, however, while the Times was also up.In the Popular sector, the Daily Record recorded a readership increase… Continue reading NRS National Newspaper Round-Up: Jan – Dec 2008

Former BBC broadcaster Henry Bonsu and ex-pirate Gordon (Mac) McNamee have joined forces to launch Colourful Radio on DAB in London on March 2.The new DAB station, which will play a mix of soul, jazz, reggae and r’n’b from the sixties to the current day, is expected to go out to a potential audience of… Continue reading Colourful new DAB station to launch in London

New research from comScore has revealed that 79.8% of the UK’s total internet audience visited a social networking site in December 2008.Of the 282.7 million European internet users aged 15 and over who went online via a home or work computer in December, 211 million visited a social networking site – representing penetration of 74.6%,… Continue reading 79.8% of UK internet audience visited a social network in December

Trinity Mirror has redesigned its 22 ultra-local sites in Teesside in a bid to integrate them with the main newspaper site and is also set to rollout the second phase of its mobile relaunch.The postcode specific sites, which originally launched in October 2007, have been redesigned to make it easier for readers to access news… Continue reading Trinity Mirror redesigns ultra-local sites

TV listing magazine What’s on TV has joined forces with mobile entertainment specialists K2 Media to launch a new direct-to-consumer mobile service.The new mobile service is set to feature up-to-the-minute TV and sport lisings by region, including both Sky and Freeview, as well as upcoming soap storylines, TV news and gossip, and TV and film… Continue reading What’s on TV magazine signs new mobile deal