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The Radio Advertising Bureau is set to launch a new radio campaign later this week in a bid to promote the use of radio in a downturn.The series of ads are due to run across the Commercial Radio network and will feature Alan Partridge actor and comedian, David Schneider.Three major radio advertisers will also feature… Continue reading RAB launches new radio campaign

Regional publisher Newsquest has launched 148 new mobile websites to add to its network of newspapers and websites.Clients will be able to book sponsorship and ads across the new sites, which will feature news, sports, travel, entertainment and weather information, from this week.The publisher plans to sell ads on the mobile network alongside its existing… Continue reading Newsquest launches new mobile websites

Metro International, the world’s largest free newspaper publisher, has announced an operating loss of €1.9 million (£1.7 million) in the fourth quarter of 2008, compared to an operating profit of €3.4 million (£3 million) in the same period in 2007. For the full year, total net sales were down year on year by 11% to… Continue reading Metro International reports fourth quarter operating loss

The internet continues to be populated largely by younger generations in the US, as over half the online population there is between 18 and 44 years old, according to the Pew Research Center’s Internet & American Life Project surveys. However, the surveys, taken from 2006 to 2008, show that larger percentages of older generations are… Continue reading Larger percentage of older generations going online in US

AOL’s global ad revenue was down 6% last year, and fell 18% year on year in the fourth quarter. Parent company Time Warner’s 2008 financial results show that AOL’s Q4 revenue fell to $968 million in Q4, with falls of 27% in subscription revenue and 18% in advertising revenue. AOL revenue declined by 20% to… Continue reading AOL ad revenue down 6% in 2008

WPP’s Kantar Group has acquired Red Dot Square Solutions, a provider of interactive virtual reality retail environments. Red Dot Square’s key clients include Safeway, Walgreens, Tesco and Wal-Mart among its key clients, while it has also worked in collaboration with leading global marketers including General Mills, Kimberly-Clark, Kraft, MillerCoors, Sara Lee and Unilever. Eric Salama,… Continue reading Kantar Group acquires Red Dot Square Solutions

The coming year will see a rise in online video viewing and a shift to online ad spending, according to a new report from comScore. Viewing of TV and movie content online continues to become a more mainstream behaviour, said comScore, offering advertisers a new opportunity to capitalise on this highly engaged audience. Recent research… Continue reading Online video viewing to rise in 2009

Channel 4’s controversial new documentary series Boys and Girls Alone attracted 2.4 million peak viewers last night.The first of four episodes, which sees 10 boys and 10 girls aged between eight and 12 discover what life is like without their parents, pulled in 2.3 million average viewers and a 10% audience share between the all-important… Continue reading 2.3 million tune in for Boys and Girls Alone

Jason Lark, MD at data enhancement and hygiene specialist Celerity, looks at how the economic downturn could prove a positive effect on the marketing industry…We could be forgiven at this time for believing that the marketing industry, like many others, is doomed to suffer disaster after disaster in 2009. Caught up in a downwards economic… Continue reading Seize the Day – Make the most of the recession and secure business success

Advertiser body ISBA is producing a new guide to give clients a better understanding of how to work with digital agencies.ISBA has worked with two leading digital agencies, Dare and i-level, to produce the 50-page guide for its members.Launched next Monday at a special seminar for more than 100 advertisers, it will look into the… Continue reading ISBA launches guide to working with digital agencies