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Google’s new web browser, Chrome, gained market share within its first 24 hours, although it has since given back some of these gains to the market leaders Internet Explorer and Firefox.According to internet measurement firm Net Applications, Chrome grabbed 1% of the market but as of last week had fallen to 0.77%.Vince Vizzaccaro, executive vice… Continue reading Google’s Chrome Faces Battle For Market Share

Total US measured advertising expenditures in the first six months of 2008 declined by 1.6% year on year, according to the latest data from TNS Media Intelligence. US ad spending during the second quarter of 2008 was down 3.7% versus last year, the steepest quarterly drop since 2001. “Advertising expenditures started to contract in March,… Continue reading US Adspend Down In First Half Of 2008

Daily Mail & General Trust has issued a pre-close trading statement for the 11 months to the end of August, reporting year-on-year underlying revenue growth of 2%. DMGT expects adjusted full-year pre-tax profits to come in about the “high” £250 million mark. However, tough advertising conditions led to a 24% year-on-year ad revenue fall at… Continue reading DMGT Reports 2% Underlying Revenue Growth

A year of heavy marketing of mobile broadband has pushed the mobile phone networks ahead of WiFi hotspots as the most popular way of accessing the internet on the move, according to a survey of UK mobile broadband users by Point Topic. The study shows that the UK mobile phone companies have managed to grow… Continue reading Mobile Phone Networks Overtake Wi-Fi On The Move

Channel Five is set to revamp its 7pm evening news bulletin, in an attempt to appeal to more men.The new show will have its own identity, which will differentiate it from the 5pm news bulletin – broadcasting different stories and a new format.The 5pm news slot currently focuses on a daytime audience, while the 7pm… Continue reading Five News Set For Revamp

BBC One’s popular family history programme banked over 6.2 million viewers last night, more than double the figures of ITV1 and other rival channels between 9pm and 10pm.The penultimate Who Do You Think You Are?, which saw the former model Jodie Kidd go to Canada to research her family history, attracted more than 6.4 million… Continue reading Jodie Kidd’s Who Do You Think You Are? Steals The Show

AOL’s digital advertising business Platform-A is to launch a self-service ad exchange next year in an attempt to give advertisers more control in managing display advertising campaigns.Called BidPlace, the self-service marketplace exchange will let advertisers dynamically bid on and manage display inventory across Platform-A’s network.Lynda Clarizio, president of Platform-A, said: “BidPlace unleashes the industry’s most… Continue reading Platform-A To Launch Self-Service Ad Exchange

David Evans, business director, MediaTel.co.uk, looks ahead at the forthcoming season of must-see MediaTel seminars…The morning of October 15 sees the beginning of our 08/09 seminar season with the first of our “Future of..” events examining the prospects for media agencies. Feedback from attendees over the past three years indicates the relevance, convenience and value… Continue reading MediaTel Seminar Season Kicks-Off

Ofcom has today published the second phase of its review into Public Service Broadcasting (PSB), unveiling plans for an extra £145 – 235 million in replacement funding by 2012.The review found that in order to sustain PSB programmes on channels other than the BBC, “replacement direct or indirect funding is likely to be necessary”.Ofcom also… Continue reading Ofcom Publishes Second Phase of PSB Review

WPP’s Mindshare has unveiled a comprehensive worldwide rebrand of its corporate identity, including a complete refresh of the agency’s brandmark and visual identity.The redesign, developed in partnership with branding agency Moving Brands, coincides with the agency’s ongoing global restructure announced earlier this year.The network’s branding retains the signature colour purple and the new brandmark consists… Continue reading Mindshare Rebrands Corporate Identity