US advertising spending for the first half of 2008 declined slightly compared to the same period last year, according to preliminary figures released by Nielsen Monitor-Plus, the advertising information service of The Nielsen Company. Overall, despite a continued softening of the US economy, several media and companies showed healthy growth in advertising for the first… Continue reading US Adspend Declines Slightly In First Half Of 2008
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New consumer research from Leichtman Research Group, has found that 27% of TV households in the US have at least one Digital Video Recorder (DVR), and 30% of those households have more than one DVR. DVR owners are very happy with the service – 87% would recommend their DVR service to a friend, and 81%… Continue reading DVRs Now In One Quarter Of US Households
TV ads for junk food are still being shown during programmes watched by children, despite current ad restrictions, according to a new report from consumer group Which?.The Which? report says that shows such as Beat the Star and Emmerdale are not covered by the ban on junk food ads brought in by Ofcom.The Ofcom rules… Continue reading Which? Says Junk Food Ads Avoiding Ofcom Ban
Rob Webster, currently director of third party channels at BSkyB, has been promoted to director of channels and operations.In his new role he will have responsibility for relationships with all retailed and non-retailed channels on the platform.Webster, who will report to chief operating officer Mike Darcey, will also lead negotiation of linear channel distribution agreements… Continue reading Webster Promoted To Sky Channels Director
Bauer’s More magazine is set for its second relaunch within a year in an attempt to boost its circulation.The new weekly magazine will launch next Tuesday, with Bauer hoping to attract a more sophisticated readership, although it will still be targeting its demographic of 18 to 24 year olds.More magazine recorded a significant 37% year… Continue reading More Magazine Set For Second Relaunch
BBC Radio 5 Live is set to get its biggest schedule shakeup in years, with the midday news going and Nicky Campbell taking on a new morning phone-in show.Victoria Derbyshire’s phone-in programme will be moved back to 10am to make way for Campbell’s new hour long phone-in session at 9am, directly after the breakfast show… Continue reading 5 Live Set For Schedule Shakeup
ITV has signed a deal with Setanta to air highlights of England’s remaining away matches in their World Cup qualifying group.The deal, reported to be in the region of £1 million, covers highlights of the away matches against Belarus, Kazakhstan and Ukraine.Trevor East, the director of sport at Setanta, said: “Setanta wants to ensure that… Continue reading ITV To Air England Football Highlights
One in ten Britons will spend over 14 years in front of their TV’s over the course of a lifetime, according to research released today by Virgin Media’s TV on demand service.The survey also reveals that despite almost one third (29%) of Britons spending over 20 hours each week in front of the TV, it… Continue reading Virgin Media Releases New TV Research
Daily Mail & General Trust is to bring together its national and regional operations, Associated Newspapers and Northcliffe Media, under the title of A&N Media.The restructure will see Kevin Beatty, group managing director of Associated Newspapers, become the chief executive of A&N Media, while Michael Pelosi will remain managing director of Northcliffe Media.DMGT said in… Continue reading DMGT To Combine National And Regional Divisions
BBC One’s Who Do You Think You Are? banked more than 6.4 million viewers last night, gaining a substantial 27% audience share during the all important 9pm to 10pm time slot.As the series comes to an end, the popular ancestry programme focused on David Suchet’s background, looking at the origin of his unusual surname in… Continue reading Who Do You Think You Are? Banks Over 6.4 Million Viewers
