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Online advertising network ValueClick Media is launching its Precision Behavioural Targeting suite across the UK.The suite contains two products, including Precision Retargeting, an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005, and Precision Profiles, which uses a predictive algorithm to identify a marketer’s best prospects across hundreds of different consumer… Continue reading ValueClick Media Launches Behavioural Targeting Suite In UK

X Factor judge Simon Cowell claims he would be interested in buying the rights to the BBC’s Top of the Pops Christmas Special and airing it on ITV.Speaking at the National Television Awards last night, Cowell said he “would rather it came to us than just sit in the dustbin”.His comments came just days after… Continue reading Cowell Keen To Take TOTP To ITV

Bauer Media has signed an exclusive, multi-platform deal with Electronic Arts to promote the release of its new XBOX 360 game, Command & Conquer: Red Alert 3.The six-figure deal, brokered by MediaCom, will see Bauer Media promote the latest instalment of the game on-air, online and in print across its media brand portfolio. The activity… Continue reading Bauer Media Signs Multi-Platform Ad Deal With EA

WPP Group’s revenue was up 16.2% year on year in the third quarter to £1.72 billion. However, growth was just 6% if currency fluctuations over the year are ignored and 3% if acquisitions are also ignored. In a trading statement released today, WPP said that 2009 will be a “very tough year” with no real… Continue reading WPP Reports Revenue Increase In Q3

UK online advertisers are moving from traditional leaderboard banners to Mid Page Units (MPUs) and other new formats, according to new research from Yahoo!’s ad exchange company, Right Media. The research found that MPU’s were the most popular online ad format in the UK during the first half of 2008. The figures reveal that the… Continue reading UK Online Advertisers Moving To New Ad Formats

Titan Outdoor has appointed Ged Weston to the new role of national sales director. Weston replaces Stephen Dunn, who is leaving the company, and takes over national sales responsibilities. Weston has been at Titan, previously Maiden Outdoor, since 1999 and has headed specialist sales and trading since 2005. He will be responsible for national agency,… Continue reading Titan Promotes Weston To National Sales Role

Northcliffe Media Group, the regional newspaper arm of the Daily Mail & General Trust, has cut its operating divisions from six to three. Six regional divisions – North East, Midlands, the West and Wales, South West Dailies, South West Weeklies and South East Weeklies – are being merged into three larger regions – Midlands and… Continue reading Northcliffe Media Restructures Operating Divisions

Interpublic Group has reported 17.6% growth in UK ad revenue in the third quarter. UK revenue was $158.2 million in Q3, up from $134.5 million last year. Interpublic’s total revenue was up 15.3% to 776.2 million, from $673.2 million for the same period last year. Continental Europe enjoyed revenue growth of 15.8% year on year… Continue reading Interpublic Reports UK Ad Revenue Growth

Mobile advertising is set to become a mainstay of UK marketing plans over the next two years despite a current disconnect between usage and understanding of the medium, according to the latest research from the IAB. The IAB’s Mobile Council surveyed 115 agencies, media planners, creatives and advertisers and found that 62% of respondents foresee… Continue reading Mobile Advertising To Become UK Marketing Mainstay

Maurice Levy, Publicis’ chairman, says the UK ad market will not recover from the financial crisis until 2010.In response to questions about Publicis’ UK business, Levy said that there may be early signs of a recovery at the end of next year but the UK would not show real growth until 2010.“The financial sector is… Continue reading Publicis Chairman: UK Ad Market Will Not Recover Until 2010