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Traditional media are making inroads into evolving for the digital age, according to panellists at the latest MediaTel Group seminar on the future of digital, which was held this morning in London’s Westminster. “Traditional media people do get it,” said Andrew Walmsley, co-founder of digital communications agency, i-level, adding that the majority were working hard… Continue reading Traditional Media On Track For Digital Evolution

One of the themes to come out of today’s MediaTel Group seminar on the future of digital was the social networking phenomenon, as exemplified by websites such as MySpace and Facebook. The chair of the event, Torin Douglas asked the assembled panelists if they believed that social networking sites are here to stay or did… Continue reading Seminar Examines Social Networking Phenomenon

As the ever-ravenous buying habits of consumers continue to grow, so does the importance of Search for advertisers. Darran Snatchfold, MSN market insight analyst – search, explores whether Search can be considered as a true ‘media’…When the advertising community thinks of Search, it thinks of VERY large numbers – the earnings of Google, for instance,… Continue reading Search: More Than A Large Number

One of the themes to come out of today’s MediaTel Group seminar on the future of digital was the social networking phenomenon, as exemplified by websites such as MySpace and Facebook.The chair of the event, Torin Douglas asked the assembled panelists if they believed that social networking sites are here to stay or did they… Continue reading Seminar Examines Social Networking Phenomenon

Richard Eyre is to join GCap as deputy chairman on May 1, before taking over as chairman in November, and will give up his place on the board of the Guardian Media Group.Ralph Bernard, Chief Executive of GCap Media said “Richard is someone I deeply respect and admire. His wide experience covering advertising, radio, television,… Continue reading Richard Eyre To Become GCap Chairman

Traditional media are making inroads into evolving for the digital age, according to panellists at the latest MediaTel Group seminar on the future of digital, which was held this morning in London’s Westminster.“Traditional media people do get it,” said Andrew Walmsley, co-founder of digital communications agency, i-level, adding that the majority were working hard to… Continue reading Traditional Media On Track For Digital Evolution

Piczo, the teen social networking site, has teamed up with Microsoft Digital Advertising Solutions to offer advertisers new opportunities to reach UK teenagers.Under the terms of the deal, Microsoft will be Piczo’s exclusive UK ad sales partner across all communication formats and market categories.The deal will enable Piczo to focus on enhancing product and service… Continue reading Microsoft Teams Up With Teen Social Networking Site

Friday night saw the screening of new one-off drama A Class Apart, starring Jessie Wallace (Eastenders’ Kat Slater) as a single mum battling to get her 11-year-old son the education he deserved.On BBC One at 8.30pm, the show attracted a peak audience of 6.1 million adults (a 28.3% share) and had an average audience of… Continue reading BBC One A Class Apart

The BBC is launching a new magazine based on its Sunday morning television programme, Countryfile.The forthcoming title, called BBC Countryfile, is set to launch in October, and will be closely linked with the BBC One stalwart, which has broadcast more than 900 episodes.Produced by its BBC Bristol Magazines unit, the 132-page full-colour glossy magazine will… Continue reading Countryfile Spawns Spin-Off Magazine

Daily Newspaper MarketThe nation’s Daily newspapers suffered a 2.3% overall year on year downturn in readership for the six months to January 2007, according to the latest figures from the NRS.The Quality titles, with the exception of the Times, recorded an increase in readership year on year, with the Daily Telegraph seeing the largest actual… Continue reading NRS National Newspaper Round-Up: January 2007