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Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.This week saw Google buy video game advertising company Adscape, with Google saying: “As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining… Continue reading Media In The City

Two Quiz Call Programmes on Five have been found guilty of breaching the broadcasting code by Ofcom, with the regulator expressing “serious concerns” over the rapidly expanding list of complaints regarding phone-in quiz shows.An episode of Quiz Call in September last year was censured after a presenter described a “difficult mathematics” game as “easy”. Ofcom… Continue reading Breach Of Broadcast Code Adds To Phone-In Scandal

Smooth Radio launched early this morning, officially replacing the Saga Radio and Smooth FM brands.Smooth 102.2 is set to target the more mature adult listener with a mix of music from the past five decades and today, combined with a selection of experienced presenters.The station can be listened to online at www.smoothradio.com with variations in… Continue reading Smooth Transition For New Radio Transmission

ITV has announced that ITV1’s net advertising revenue (NAR) was £1.2 million in 2006, down from £1.4 million in 2005. In a financial statement released today, ITV said that its 2006 share of total ITV1 net advertising revenues (NAR) represented 59% of the company’s total revenues before disposed businesses (2005 68%). The broadcaster added that… Continue reading ITV1 Net Ad Revenue Declines

US DVR subscriber households are forecast to reach 36.6 million (31.7% of TV households), up from 18.7 million (16.9% of households) at the end of 2006, according to a new report from Magna Global. By 2010, Magna Global expects that true video-on-demand (distinct from the simulated VOD offered by DBS providers DirecTV and EchoStar) will… Continue reading US DVR Households To Increase

A new report from the Interactive Advertising Bureau (IAB) has just been published which focuses on the in-game advertising market. The report makes clear that one of the hurdles faced by in-game advertising is the lack of research to prove its efficacy. The IAB says that almost all of the experts it spoke to when… Continue reading New Report Focuses On In-Game Advertising

US marketers will continue to shift their spending into online advertising in 2007, according to a new report from eMarketer. Despite this, adds eMarketer, growth in US online ad spending will be lower than it has been for three years, dropping from annual rates of over 30%to just under 19% in 2007 for a total… Continue reading US Marketers Will Continue To Move Online

New research from Informa Telecoms & Media shows that 29% of TV homes in the Asia Pacific region will receive digital signals in 2012, up from just 6% in 2006. The 11th edition of Informa’s Asia Pacific TV report shows that China will overtake Japan as the biggest digital market during 2007 and will account… Continue reading Asia-Pacific Digital TV Households To Increase

Imagine Publishing is to invest over £1.5 million this year as it seeks to develop its digital brands.Imagine currently publishes 20 magazines and operates 20 websites across the video game, home computing and digital photography/video markets.Over the coming year the publisher is set to develop its existing websites for its key magazines, including Digital Photographer,… Continue reading Imagine To Develop Digital Brands

The BBC Trust has asked that the BBC’s next editorial compliance report sets out procedures to ensure that problems such as those encountered with the Blue Peter faked-winner scandal are not repeated.The BBC executive board is required by the trust to submit an editorial compliance report twice yearly, with the first one due in May.At… Continue reading BBC Trust Emphasises Editorial Guidelines