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Consumer awareness of digital switchover is still low, with a “drastic boost” needed, according to the head of communications at price comparison website uSwitch.com.Steve Weller’s comments follow last week’s announcement by Ofcom suggesting that less than half of Britons are still using the traditional analogue technology on their televisions.Research carried out by uSwitch suggests that… Continue reading Consumers Not Switched On To Switchover

Chancellor of the Exchequer, Gordon Brown, stood up at 12.30pm to reveal his tax and spending plans for the next year, in what is likely to be his last budget presentation. Key points of Iron Gordon’s eleventh budget are as follows…Inflation will fall to 2% this year. In 2008 and 2009 inflation will also be… Continue reading Budget 2007 Coverage – The Chancellor’s Speech Live

Virgin Media has been confirmed as the sponsor of the next series of reality behemoth Big Brother, taking over the reigns from Carphone Warehouse who dropped their deal following the allegedly racist bullying row (see Carphone Warehouse Hangs Up On Big Brother).Sir Richard’s company will promote its Virgin Mobile brand through the multi-channel sponsorship, with… Continue reading Branson Secures Big Brother Sponsorship

A large part of US video game usage is taking place when people would traditionally be watching television, according to a new report from Nielsen.The State of the Console report shows that penetration of video game consoles in the US grew nearly 19% during the fourth quarter of 2006, with consoles now in more than… Continue reading US Console Usage Mirrors TV Peak Times

The Broadcast Committee of Advertising Practice has proposed new regulations that could signal the end of noisy television advertising.BCAP is set to launch a consultation with broadcasters, advertisers and the public to examine whether to introduce a standard means of monitoring the sound levels of ads.Broadcasters are not allowed to raise the volume of broadcasts… Continue reading Noisy Ads Could Be A Distant Whisper

Former Radio 1 presenter Lynn Parsons has signed for Smooth Radio’s London station, along with Mike Allen of LBC.Parson’s will present the four-hour evening slot between 8pm and midnight, Friday to Sunday, whilst Allen will be on air at the same time on Monday to Thursday.Parson’s has previously worked at Radio 1, Capital Radio, Virgin… Continue reading Smooth Radio Gets Two More DJs

Football was the name of the game last night, with BBC One screening the FA Cup quarter-final replay between Tottenham Hotspur and Chelsea.A peak of 6.4 million adults watched the climactic scenes unfold, as an ineffective Tottenham team rued letting slip a 3-1 lead from the first match, losing 2-1 in the replay.Chelsea, plaything to… Continue reading Soaps Triumph Over Soccer

CBS Outdoor has poached Anthony Waithe as head of research from rival Titan Outdoor. Waithe will report to Steve Cox, CBS Outdoor’s strategic planning director, and will lead a four-strong research team to deliver detailed audience research to support the sales division.Waithe will also be tasked with delivering research insights that highlight the role of… Continue reading Titan Head Of Research Jumps Ship To CBS Outdoor

Ivan Clark, MD of Kinetic’s Destination Media Group, puts forward his view of the future of the Outdoor advertising medium, flagging up the “third screen” of mobile…I was recently at Twickenham for the England Vs Italy Six Nations rugby match and it struck me that the number of brands staking their claims on the hearts… Continue reading The Future of Outdoor

Up to a fifth of Emap Consumer Media’s editorial staff are said to have been made redundant in the run up to the group’s trading results release next week, according to reports in the trade press.The job losses are a surprise addition to the 30 publishing roles that were scrapped last month, and continue a… Continue reading Huge Job Cuts At Emap Ahead Of Group Results