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Belinda Beeftink, formerly the director of client services at Telmar, has left the advertising media information service and it is understood that she is set to join the IPA, working on its TouchPoints system.Beeftink, who has been at Telmar for around 14 years, was involved with the launch of TouchPoints at Telmar, and an announcement… Continue reading Beeftink Leaves Telmar For The IPA

David Pemsel has been appointed as ITV’s group marketing director, following the departure of Clare Salmon at the end of last year.Pemsel, who joined ITV in October 2005 as marketing director, will be responsible for ITV’s overall marketing strategy including on and off-air marketing for the broadcaster’s branded channels, trade marketing, media planning and programme… Continue reading New Marketing Boss For ITV

Analysts at Ovum have questioned BT’s announcement that it now has more than one million registered consumer customers for its Voice over Internet Protocol (VoIP) services, BT Broadband Talk and BT Softphone, six months earlier than projected, saying the figures are not entirely accurate.“BT’s statement is worded rather loosely – it implies that BT has… Continue reading Analysts Question BT’s VoIP Success

Sitcoms, dramas, soaps and singing celebs proved more popular than the latest series of Celebrity Big Brother over the weekend, with a rash of new programming enticing viewers in January.The run up to the final of Soapstar Superstar on ITV1 attracted around 5.6 million adult viewers to the channel during Channel 4’s flagship Reality programme… Continue reading New Programmes Give Networks A New Year Boost

Daily Newspaper MarketBritain’s national newspapers suffered a slump in readership year on year for the six-month period to November 2006, with Daily titles dropping almost 5% overall and the Sunday market feeling a 3.3% total fall.The Daily Telegraph and the Independent were the only Daily titles to boost their readership, whilst all other papers in… Continue reading NRS National Newspaper Round-Up: November 2006

A new report from JupiterResearch claims that Freeview will be the big digital switchover winner in the next five years, with pay-TV companies such as Sky and NTL:Telewest set for a struggle to win customers.The report estimates that there are 5.3 million households in the UK which are still only able to receive analogue television,… Continue reading Freeview To Be Digital Switchover Winner

The Q4 2006 Bellwether Report, the quarterly survey of marketing spend published by the Institute of Practitioners in Advertising (IPA), reveals that latest Q4 data signals a stabilisation of marketing budgets.Contrasting with the sharp downgrades seen earlier in the year, the report says that this reflects improving business conditions. It adds that budget setting across… Continue reading Q4 2006 Bellwether: Marketing Budgets Stabilise

Daily Newspaper MarketBritain’s national newspapers suffered a slump in readership year on year for the six-month period to November 2006, with Daily titles dropping almost 5% overall and the Sunday market feeling a 3.3% total fall.The Daily Telegraph and the Independent were the only Daily titles to boost their readership, whilst all other papers in… Continue reading NRS National Newspaper Round-Up: November 2006

Initial audited figures reveal that Channel 4’s post-tax surplus fell to £20 million last year from £48.5 million in 2005, whilst advertising on the channel fell to about £665 million from £706 million over the same period. According to a report in today’s Guardian, the broadcaster’s digital channels softened some of the impact of this… Continue reading Channel 4 Sees Ad Revenues Fall

A new report from JupiterResearch claims that Freeview will be the big digital switchover winner in the next five years, with pay-TV companies such as Sky and NTL:Telewest set for a struggle to win customers. The report estimates that there are 5.3 million households in the UK which are still only able to receive analogue… Continue reading Freeview To Be Digital Switchover Winner