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US Mobile marketing and advertising looks set to explode in the coming year, according to a new report from eMarketer. Emarketer adds that 2007 will see increased cross-media integration with the direct response capabilities of mobile handsets providing the punch line to a rich media set-up in another media. However, several major obstacles stand in… Continue reading US Mobile Marketing To Grow In 2007

The new series of Judge John Deed brought around six million adult viewers to BBC One last night, giving the channel a 25% audience share between 9pm and 10pm.Meanwhile, over on Channel 4, the latest goings on in the Celebrity Big Brother house lured 3.5 million on average, giving the broadcaster a 14.5% viewing share,… Continue reading Viewers Judge John Deed A Success

November was another tough month for the terrestrial channels, with all of them recording falls in television revenues. The combined revenues fell by nearly 13.6% across the board.ITV1 was the worst hit, as the channel saw its revenues fall by nearly 15.1% year on year, down from £159.1 million to nearly £135.7 million for the… Continue reading TV Market Round-Up – November 2006

This week Leeds is to become the latest city to have a free newspaper when Johnston Press launches City Lite.The first edition will be published on January 12 and will be available each Friday afternoon, with features and entertainment content taken from its sister title, the Yorshire Evening Post.The paper is aimed at affluent readers… Continue reading Leeds To Get Afternoon Free Paper

Apple has launched the iPhone, a touch-screen handset that combines a mobile phone, internet access, and iPod music and video playback features.The internet-ready iPhone will use the Apple OS X operating system and allow users to watch movies, download songs and store photos, as well as offering email, calendar and contacts software found in rival… Continue reading Apple Launches Blackberry Rival

Trinity Mirror has closed down its magazine unit, following the company’s failure to successfully launch a consumer magazine.Closure of the unit, which produces the colour magazines for the group’s newspapers, could make dozens of staff redundant.The Sunday Mirror will now produce Celebs on Sunday while the Daily Mirror will produce We Love Telly!, which appears… Continue reading Trinity Mirror Shuts Magazine Unit

CBS Outdoor has won £13.5 million worth of business from Titan Outdoor following a series of advertising contract wins, including a five-year contract with train operating company Northern Rail.CBS Outdoor, which was recently rebranded from Viacom Outdoor (see Viacom Outdoor To Rebrand In New Year), will from next week market and manage advertising sites at… Continue reading CBS Outdoor Takes Rail Business From Titan

It was a difficult year for the Press industry in 2006, with ever-declining circulation and readership figures, a freesheet war on the streets of London and new media platforms forcing titles to close.The year began with three of the nation’s daily titles cutting their cover price. The Daily Express lopped 10p from its cover price,… Continue reading End Of Year Round Up: Press

BT Vision has hired Paul Ridsdale, formerly head of marketing for Sky Sports, as senior marketing manager, sports advertising and sponsorship.Ridsdale will be responsible for marketing activities across all BT Vision’s sport programming. He will report to James Soames, BT Vision’s head of customer acquisition.BT Vision will launch its new sports service this summer. Following… Continue reading BT Vision Hires Sky Sports Marketing Boss

A new report from GroupM says that as little as 2% of TV advertising revenues ‘disappear’ from the market because of the Contract Rights Renewal (CRR) mechanism.The report is the first time that an estimate has been made for the amount of money lost under CRR.According to the report, the majority of the money which… Continue reading 2% Of TV Ad Revenues ‘Disappear’ From The Market Because Of CRR