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The BBC has published a study, which will give television producers valuable insight into the viewers that they are making programmes for.The comprehensive research, which is available to anyone who wants a programme commissioned by the BBC, is broken down into eight sections, including “parents”, “over-55s” and “children”.“Weekends are the perfect time to watch ‘Together… Continue reading BBC Publishes TV Audience Insight Research

Loopholes will be exploited by advertisers, undermining measures to cut the amount of high fat, salt and sugar advertising aimed at children that is set to be introduced, according to an alliance of health, medical and consumer organisations.The National Heart Forum, whose members include the British Medical Association, the British Heart Foundation and Which?, and… Continue reading Advertisers Will Exploit Loopholes In HFSS Ad Restrictions

The rise of the internet is a key factor in the depressed state of the UK advertising market, according to WPP chief executive Sir Martin Sorrell.The UK has a significantly higher proportion of advertising online than in many other countries, which has been an additional drag on the more traditional advertising media.“Google said we spend… Continue reading Internet Is Key Factor In Depressed UK Ad Market

The UK newspaper market is more competitive than any in the world and has become even more competitive over the past few years, according to Carolyn McCall, chief executive of Guardian Media Group.Speaking at the WAN’s World Digital Publishing Conference in London, McCall told over 200 delegates from across the world that she believes the… Continue reading UK Newspaper Market Is The Most Competitive In The World

Many music-focused radio stations recorded a year on year increase in their weekly reach, with Xfm boosting its reach by almost 50% and BBC 6 Music adding just over 40% year on year, according to the Q3 RAJAR results.Xfm is now listened to by 1.1 million people, an increase of almost 5.5% compared to last… Continue reading Music-Focused Stations Boost Weekly Reach

Commercial stations increased the average amount of hours that listeners tune in each week across all demographic groups, and whilst some BBC stations have increased their hours in certain groups, other groups are listening to BBC stations less than they did in Q2, according to figures released by RAJAR alongside the Q3 data release.In the… Continue reading Commercial Radio Boosts Hours Per Listener Across All Demographic Groups

September saw substantial drops in revenue for all terrestrial broadcasters, with GMTV faring worst, having lost over a quarter of its revenue year on year.ITV1 also had a poor month, even though it was the start of the new season and new dramas and ratings bankers such as X-Factor returned to the screen. The channel’s… Continue reading TV Market Round-Up – September 2006

The BBC overall recorded a slight year on year and period on period decline in weekly reach across the UK in Q3, with local and regional BBC stations also seeing declines, according to Q3 2006 RAJAR figures.The BBC’s overall share of listening also dropped both year on year and period on period, although taken as… Continue reading Commercial Radio Increases Share Of Listening

September was another record breaking month for text messaging, with over 3.7 billion sent during the month, according to the latest figures from the Mobile Data Association (MDA).This figure is an increase of 100 million on the previous highest total of 3.6 billion recorded in August (see Text Messaging For August Soars To Record Levels).The… Continue reading Record Breaking September For Text Messages

Heart 106.2 FM grabbed the top spot in London back from Magic FM, enjoying a period on period increase of 3% in Q3, giving it a weekly reach of 1.7 million listeners, the highest figure of the London stations. Heart’s share of listening stayed static quarter to quarter, making it the station with the highest… Continue reading Heart 106.2 FM Retakes London Top Spot From Magic FM