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Maxim publisher Dennis Publishing is launching another lads’ mag. However, the latest addition to the genre will not be available in print, but rather will be an online offering.Monkey, which will be published each Wednesday on the net, will launch on 1 November via email. The format will incorporate written, video and audio content embedded… Continue reading Dennis Launches New Online Lads Mag

The London Lite is winning the battle of the free newspapers, recording its first ABC of 359,389, compared to thelondonpaper, which stands at a distribution of 327,120.The new free titles, which were launched in London at the beginning of this month, have also clearly impacted on the Capital’s paid-for evening newspaper, the Evening Standard.The Standard… Continue reading London Lite Wins Battle Of Free Papers For September

Daily Newspaper MarketDaily newspapers in Britain continued to drop in circulation last month, with an overall dip of 2.4% year on year for September, with declines for almost all titles across the sectors.Titles in the Popular sector suffered the largest actual fall in circulation, with the Daily Mirror shedding more than 100,000 copies and the… Continue reading ABC National Newspaper Round-Up: September 2006

National newspaper ABCs for September are released today, with MediaTel.co.uk subscribers able to access the data in the Press database as soon as it becomes available.NewsLine will provide full analysis of the results shortly after the figures are released. September’s results should provide interesting reading, with newly-launched free newspapers thelondonpaper and London Lite submitting ABCs… Continue reading National Newspaper ABCs For September Released Today

BBC director general Mark Thompson has accused BSkyB of being opposed to the government’s plans for digital switchover and against the development of Freeview.Thomson also suggested in a speech at the Smith Institute in London that BSkyB’s chairman, Rupert Murdoch, was trying to use his influence to get the government to “put a squeeze” on… Continue reading BBC Accuses BSkyB Of Switchover Sabotage

Mobile phone company Nokia booked out every advertising space in the Evening Standard newspaper in London last night, handing out 50,000 free copies in the centre of the capital as part of a promotion for Nokia’s E61 handset.In some parts of central London, Evening Standard vendors handed out free copies of the paper to customers… Continue reading Nokia Boosts The Evening Standard’s Circulation

Viacom Outdoor will change its name to CBS Outdoor in the New Year, in a move to make the brand consistent across the globe.Advertising panels across Europe and China will begin replacing the Viacom Outdoor name with CBS Outdoor on 1 January 2007.“We do business with advertising clients and media groups that conduct business around… Continue reading Viacom Outdoor To Rebrand In New Year

BT Vision, the communications giant’s IPTV service, will come on to the market next month without a major marketing push, with the company waiting until next spring to fully promote the technology.The launch allows BT to stick to the autumn timetable it previously set, with some saying the subdued arrival of the product is to… Continue reading BT Vision Launches Without Major Marketing Campaign

Chairman of Johnston Press, Roger Parry, has said he will not make an offer for ITV, though he remains in the race to be the broadcaster’s new chief executive.A statement released by Johnston Press today said: “Further to recent press statements, Roger Parry announces that he has no intention to make an offer for ITV.”However,… Continue reading Parry Won’t Make An Offer For ITV

Merrill Lynch is expecting 1.3% ad growth in the UK this year, a slowdown from last year’s 2.5% growth. Meanwhile, a recent forecast from ZenithOptimedia downgraded expectations for 2006 UK advertising growth by 2.0% points, and also downgraded its expectation for 2007 by 1.1% points (see ZenithOptimedia Downgrades UK Ad Growth Forecast). In the US,… Continue reading Merrill Lynch Lowers Global Ad Forecast