More Newsline articles

Quality and value of services are more significant drivers of customer retention than the number of channels and digital features offered, according to a new survey from TNS Media Research. The study looks into the key factors in customer loyalty, questioning 2,500 consumers of the USA’s largest cable and satellite providers on a range of… Continue reading Digital TV Customers Look For Quality And Value In Providers

Consumers are twice as likely to buy a product as a result of seeing a television commercial than they are after seeing a product in branded entertainment, according to new research from FIND/SVP. The study showed that 52% of viewers claimed they would buy a product after being exposed to a television commercial, while said… Continue reading TV Commercials Sell More Products

Global advertising group, WPP, is expected to report an upturn in profits resulting in a boost in confidence in the media sector. According to industry speculation the group will reveal, at the end of the week, an increase of 25% in its profits for the first half of 2005, reaching £250 million. Revenues for WPP… Continue reading WPP Expected To Reveal Upturn In Profits

The worldwide creative chief of advertising and media services agency, Publicis, is reported to be leaving the agency to start a non-advertising business in a joint venture with his current employer. David Droga has declined to provide any details about the new company or his partners, other than to say they are not from the… Continue reading Publicis Creative Chief To Start New Company

Merrill Lynch, predicts that online travel agency revenues will rise by 19% in 2005, reaching $27.7 billion. The analyst claims that online travel sales are winning a larger share of the overall travel market, accounting for nearly 30% of the total this year, up from 25% in 2004 and 21% in 2003. According to Merrill,… Continue reading Online Travel Revenues To Rise By 19% In 2005

Interactive TV advertising is becoming increasingly important for branding campaigns, with research carried out by IDS claiming that dedicated advertiser locations (DALs) are the most popular format, with 29% of respondents saying that DALs achieved the best results. In May, IDS conducted a online survey looking into industry opinion on interactive television advertising and found… Continue reading Interactive TV Advertising Increases In Importance

The digital marketing group of the IPA, IPA/DMG has announced its full support for the work of JICWEBS and ABC ELECTRONIC, in continuing to drive forward the development of industry agreed standards for the measurement of electronic media.JICWEBS and ABC ELECTRONIC recently undertakook a review of the guidelines for ad serving, working closely with IAB… Continue reading IPA Supports JICWEBS And ABC ELECTRONIC Work

The majority of titles in the UK’s gaming market saw declines in the six months to June, with only a handful of titles making an increase in sales.Future’s Edge magazine put in a good performance adding 13.2% to its circulation year on year. The title now commands sales of 28,790. The publisher’s Official UK Xbox… Continue reading ABC Results Jan-Jun 2005:Edge Magazine Bucks Gaming Slump

The latest ABC results saw mixed results for the TV listings sector, with several of the nation’s most established titles suffering circulation decreases, while new market entrant TV Easy managed to make a good impression in its first three months of publication.The new compact listings title from IPC reported a respectable circulation of 340,018 in… Continue reading ABC Results Jan-Jun 2005:TV Gives Mixed Results, While Gossip Continues Growth

The nation’s home interest market saw mixed results in the six months to June, with the majority of publications showing decline year on year in the latest ABC results.Homebase Ideas currently sits at the top of the table, despite dropping by 10.8% year on year, with a circulation of 399,348, while its closest rival, IPC’s… Continue reading ABC Results Jan-Jun 2005:Home Interest Sees Mixed Bag From ABCs