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Speaking at the MediaTelINSIGHT TV Technology Seminar, held in association with MediaGuardian, a panel of industry experts discussed the top issues in the television technology marketplace and their implications for the advertising world.The panel, chaired by Steve Busfield, media editor, Guardian Unlimited, was formed of Tess Alps, chairman of PHD; Nigel Foote, managing partner at… Continue reading Majority Of Viewers Still Watch Live TV Despite PVR Uptake

The BBC has begun the second stage of testing for its online TV service, recruiting 5,000 trialists to evaluate the service and provide usage data ahead of a full roll out in the near future.The service, which was first announced by the Corporation in May, will allow users to view television programmes and listen to… Continue reading BBC Enters Second Phase Of Web TV Trial

ITV’s director of programmes Nigel Pickard has decided to continue his role with the broadcaster following a week of soul searching to consider his place after the firm’s management reshuffle.Pickard is reported to have taken last week to consider his position with ITV following Granada chief executive Simon Shaps’ appointment as his superior (see Desmond… Continue reading Pickard Sticks With ITV Following Reshuffle

The MediaTel INSIGHT TV Technology Seminar, held yesterday in association with MediaGuardian, identified six main areas in terms of new emerging television technologies.Personal video recorders (PVRs), video on demand (VoD), high definition television (HDTV), interactive TV (iTV), internet protocol TV (IPTV) and mobile TV were all shown to be increasing in importance in the digital… Continue reading Emerging Technologies In The TV Marketplace

Havas has distanced itself from chief executive Vincent Bollore’s comments surrounding a possible takeover of media group Aegis, clarifying that the French entrepreneur was speaking in his capacity as chief executive of Groupe Bollore, and not as head of Havas. However, Havas refused to rule out its own approach for Aegis, stating only that Bollore’s… Continue reading Havas Denies Takeover Rumours

ITV’s advertising revenues could dip by almost 5% this year, with forecasts from media agency ZenithOptimedia painting a pessimistic picture for the broadcaster. According to the agency’s latest forecasts ITV stands to lose 4.8% of its revenues year on year, pushing the broadcaster’s total down to £1.59 billion. The downturn is predicted to continue into… Continue reading ITV Revenues Forecast To Drop By 5% In 2005

Media buying firm Aegis has confirmed that preliminary discussions over merger possibilities have been held with “more than one” potential bidder, casting further doubt French firm Publicis’ chance of success in securing a swift takeover proposition. Aegis, which owns media buying firms Carat and Vizeum, said in a statement this morning that “representatives and advisers… Continue reading Aegis Confirms Rival Bids For Takeover

WPP has joined the growing list of businesses interested in acquiring media buying group Aegis, with the company reportedly considering a bid for the British firm’s research arm. Meanwhile, French entrepreneur Vincent Bollore has further increased his stake in the company, fanning the flames of speculation surrounding his intentions, and securing 12.63% of the firm… Continue reading Bollore Raises Stakes As WPP Shows Interest In Aegis

Media buying firm Aegis has confirmed that preliminary discussions over merger possibilities have been held with “more than one” potential bidder, casting further doubt on French firm Publicis’ chance of success in securing a swift takeover proposition.Aegis, which owns media buying firms Carat and Vizeum, said in a statement this morning that “representatives and advisers… Continue reading Aegis Confirms Rival Bids For Takeover

GCap’s London-based indie station Xfm has backtracked on its denials yesterday that drivetime host Lauren Laverne is to scoop its high profile Breakfast Show, confirming this morning that she will succeed outgoing Christian O’Connell within weeks.The move will make Laverne the Capital’s only female breakfast host, as station newcomer Lucio takes the reigns of her… Continue reading GCap Backtracks To Give Laverne Xfm Breakfast