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Monday will see The Times raise its weekday cover price from 55p to 60p, ending its undercutting of rivals, The Telegraph and The Guardian.Speculation has suggested that the move is due to increased losses at Times Newspapers, which shed £40.1 million in the year to June 2004, compared with £28.6 million the year before. However,… Continue reading Times To End Cover Price Undercuts On Monday

Reports this morning claim that ITV plans to move its late evening news, shifting the 10:30pm bulletin to a later slot of 11pm in order to free up peaktime airspace for higher rating shows.However, such a move would break Ofcom’s current regulations, which oblige ITV to screen 30 minutes of news between 6:30 and 10:30,… Continue reading ITV Considers Shift For Late Evening News

Broadband and video on demand provider, HomeChoice, has unveiled its new branding, having employed designer Neville Brody to revamp its corporate logo, ad strategy and even the branding of its installation vehicles ahead of a marketing push and product reshuffle.The move follows the company’s appointment of Tullo Marshall Warren (TMW) as its below the line… Continue reading HomeChoice Debuts New Packages And Branding

The ABC regional newspaper figures for the six months to June 2005 revealed mixed results for the nations top ten paid for regional newspaper groups.The Surrey Advertisers – All Papers Group suffered the largest decline, losing 5.8% of its circulation year on year, taking its circulation down to 99,601.The Sunday World – All Editions Group… Continue reading ABC Regional Newspapers: Jan-Jun 2005

The British population is becoming more mature by the year, with over-50s now constituting a quarter of all adults in the UK. Dale Lovell, content and PR manager at 50connect.co.uk, the UK’s largest website for the over-50s, explains the importance of marketing to this age group, and the benefits available to advertisers…In 2002, one fifth… Continue reading The Rise of Older Internet Users

The Digital Radio Development Bureau (DRDB) has published a report by former secretary of state for culture, media and sport Chris Smith calling for more DAB Digital Radio frequencies, and a reshuffle of existing services to prepare for digital switchover of the nation’s analogue radio signals.The switch to an all digital environment for radio is,… Continue reading Radio Body Calls For Firm Switchover Date

Britain’s terrestrial broadcasters saw a disappointing July overall, with all but BBC2 and Five seeing their viewing share decline. Channel 4 was the worst hit in both the All Homes and Digital Homes universes, with percentage point declines of 1.88 and 1.18 respectively.All ViewingChannel 4 saw the largest downturn in viewing share during July, with… Continue reading Television Viewing Round-Up – July 2005

Viacom Outdoor has announced the next phase of its digital technology investment plan, with the trial of Britain’s first full-colour digital LED screens on the sides of buses.Twenty-five London buses have been adapted to carry the state-of-the-art screens, which occupy half of the “Superside” advertising space on each of the buses.The first advertiser to employ… Continue reading Viacom Signs Lastminute For First Moving Bus Ads

Emap’s Manchester-based radio station Key 103 has announced its largest ever marketing push with extra emphasis on its breakfast show, Toolan in the Morning, ahead of competition in the city from GCap Media’s Xfm, due to launch in October.The marketing onslaught, which is costing Emap a cool £2 million, will feature breakfast show presenter Mike… Continue reading Emap Spends £2 Million To Head Off Key Competition

Regional newspaper group, Johnston Press, has warned that there is little prospect of a recovery in the advertising market in the second half of 2005, describing the market as “challenging” and “difficult”.The group revealed that revenue for the six months to June 2005 reached £264.6 million, up from £261.5 million this time last year. Pre-tax… Continue reading Johnston Continues To Warn Of Difficult Ad Market