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Britain’s mobile internet services are coming of age. With more handsets than residents, the UK leads the way in mobile technology, although advertising to this increasingly mature sector requires specific strategies. Nick Wiggin, chairman of the Mobile Marketing Association, explains the hurdles faced by marketers in tackling the growing mobile sector…It was interesting to see… Continue reading Mastering Mobile Markets

WPP has joined the growing list of businesses interested in acquiring media buying group Aegis, with the company reportedly considering a bid for the British firm’s research arm.Meanwhile, French entrepreneur Vincent Bollore has further increased his stake in the company, fanning the flames of speculation surrounding his intentions, and securing 12.63% of the firm.WPP’s interest,… Continue reading Bollore Raises Stakes As WPP Shows Interest In Aegis

Video search engine Blinkx has become the latest operator to provide personalised web TV feeds to users, launching its My Blinkx.tv service with the potential to deliver thousands of hours of user generated content.The move echoes that of others in the field, such as Google which unveiled its plans to amass an online library of… Continue reading Video Search Engine Offers ‘Personalised TV’

ITV has announced the launch date of its yet-to-be-named children’s channel, with the youth offering available on all digital platforms from 11 February.The new channel will feature a range of content from the broadcaster’s existing children’s services, as well as newly commissioned programmes and acquisitions.Details of the channel were first confirmed in August, with Estelle… Continue reading ITV Confirms February Launch For Kids Channel

ITV has made two senior sales appointments as part of its ongoing management reshuffle, promoting Gary Digby as managing director of ITV Sales, and appointing Clare Salmon as new director of marketing and commercial strategy.The new role will see Digby take responsibility for all aspects of ITV’s sales operations and reporting directly to the broadcaster’s… Continue reading ITV Unveils Further Management Moves

Large format outdoor media contractor, Ocean Outdoor, has hired Mark Wilkinson as its first sales director following what the company claims has been an “excellent first year.”The appointment sees Wilkinson leave his current position as sales director at media publishing company Job Opportunities to take charge of sales at Ocean and further build the department.Wilkinson… Continue reading Expanding Ocean Outdoor Hires Sales Director

Speaking at the MediaTelINSIGHT TV Technology Seminar, held in association with MediaGuardian, a panel of industry experts discussed the top issues in the television technology marketplace and their implications for the advertising world. The panel, chaired by Steve Busfield, media editor, Guardian Unlimited, was formed of Tess Alps, chairman of PHD; Nigel Foote, managing partner… Continue reading Majority Of Viewers Still Watch Live TV Despite PVR Uptake

Almost 12 million people in the US have access to broadband at home, however, many of those do not use the internet actively, according to a new study from Nielsen//NetRatings. In the seven months between January and August 2005, Nielsen//NetRatings show the percentage of people in the US who have access to broadband reached 42%,… Continue reading Broadband Access In The US Reaches 42%

In-game advertising is proving popular with advertisers, with computer games featuring the technology seeing a 60% increase in awareness of products, according to a joint study by Nielsen Interactive Services and Double Fusion. The study of downloadable game London Taxi, found that out of 900 players tested, half of users claimed that in-game advertisements made… Continue reading In-Game Advertising Increases Product Awareness By 60%

Xfm, the London-based indie music station owned by GCap Media, has denied reports that drivetime DJ Lauren Laverne is to host its Breakfast Show following the departure of Christian O’Connell.A spokeswoman for the station said: “The story this afternoon hasn’t come from us. No such appointment has been made, although we do hope to make… Continue reading Xfm Denies Laverne To Take Breakfast Slot