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Religion topped the charts last year as the most antagonising theme in advertising, according to the Advertising Standards Authority, which received most complaints for those campaigns featuring religious imagery over the course of the year.The advertising watchdog’s annual report for 2004 reveals that both broadcast and non-broadcast commercials caused religious offence, with the two most… Continue reading Religion Tops Charts In Drawing Ad Complaints

Guardian Media Group (GMG) will not consider selling its radio stations for less than £150 million, making it unlikely that a deal will be made anytime soon. Last month, GMG was reported to have rejected a £115 million offer for its radio division from Chrysalis. GMG is thought to value its stations at between £150-£175… Continue reading GMG Quashes Imminent Deal Rumours

Consumers are growing increasingly adept at using multiple media, according to a new study by Yahoo! and Mediaedge:cia, with broadband users especially likely to engage in ‘media meshing’.The study examined the impact of high speed internet access on the daily lives of respondents. Employing both quantitative and qualitative research, the study was conducted by Forrester… Continue reading Broadband Adoption No Danger To Conventional Media

This year’s Magazine 2005 conference, will see results from several industry research reports unveiled, with a variety of issues addressed covering consumer media, B2B, supply chain, interactive and legal matters.On Wednesday 4 May, Jim Bilton from Wessenden marketing will present the initial findings from a new report, Magazines in a Supermarket Economy.The study centres on… Continue reading PPA Magazine Conference To Unveil New Research

Text messaging continued its upward climb during March, with the latest figures from the Mobile Data Association (MDA) revealing that an impressive 2.57 billion messages were sent during the month, an increase of 21% year on year and a 93% increase on the total sent in March 2002.With 83 million messages being sent each day,… Continue reading Relentless Rise In Texts Continues Throughout March

The Wireless Group (TWG) has announced it is renaming its Edinburgh radio station from Dunedin FM to allTALK FM, as part of a plan to create a local speech radio brand across the country.TWG won the last remaining FM licence at the end of last year, giving TWG a potential adult audience of around 940,000… Continue reading TWG Renames Dunedin FM To allTALK FM

ITV’s latest high-profile reality show, Celebrity Wrestling, made its debut on Saturday to a lukewarm response, despite heavy promotion by the broadcaster, which failed to draw in the traditionally large audiences of ITV celebrity head-to-heads.A peak of 3.8 million tuned in to see celebrities such as Oliver Skeete and James Hewitt trade blows in the… Continue reading BBC Pins ITV In Saturday Wrestling Showdown

Executives in Japan and South Korea are losing confidence in the short-term prospects of their respective countries and industries, according to the latest McKinsey Quarterly survey of global executives. The research revealed that respondents from this region are the least confident about the economic prospects of their countries during the next six months and have… Continue reading Global Economic Confidence Falling

March 2005 has seen a new record set for text messaging, with an impressive 2.57 billion sent, a 21% increase on the number sent in March 2004 and a massive 93% rise on 2002’s figure. The new figures released today by the Mobile Data Association (MDA) show, on average, 83 million person-to-person texts were sent… Continue reading March Text Messages Continues To Break Records

RAJAR’s programme of audiometer testing will be given an extra £500,000 over the next two months, extending the research to create the most extensive fieldwork tests to date in the UK and include some data on TV viewing with BARB. The next round of field tests will begin in June, running for 12 weeks and… Continue reading RAJAR Widens Audiometer Tests To Include BARB