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Cashpoint advertising specialists, ATM:ad, have unveiled the first charity advertisement to run across its network of Nationwide Building Society ATMs, designed to promote Red Nose Day 2005.The campaign, which went live this week, features at 581 sites in Nationwide branches and ASDA supermarkets and is designed to create awareness, not only of Red Nose Day… Continue reading ATM Ads To Promote BBC Comic Relief Show

The advent of PVR technology will not adversely affect advertisers’ ability to promote their brands through television, according to Sky’s Dawn Airey, who made attempts to allay fears over the use of its Sky+ system at this week’s ISBA annual conference.Addressing delegates at the conference, Airey, managing director of Sky networks, recognised that some of… Continue reading Sky Claims Advertisers Have Nothing To Fear From PVRs

ITV looks set to benefit from the BBC’s commitment to reduce its reality TV output, according to reports this morning, with the broadcaster intending to concentrate on non-advertising revenue streams, primarily lucrative interactive ventures such as telephone voting.According to the Times, ITV has doubled its revenue from premium rate telephone calls in the last financial… Continue reading BBC Reality Cuts Leave Door Open For ITV

Regional publisher, Archant, has delivered its preliminary financial report to shareholders, marking the first set of full year results since the company bought 27 regional newspaper titles in and around London from Independent News & Media (INM).Audited results for 2004 show that turnover for Archant’s businesses was £185.6 million, up 17.4% year on year, while… Continue reading Archant Acquisitions Pay Off As Profit Rises

Glasgow-based Scottish Media Group (SMG) has released an upbeat trading statement for the year ending 31 December 2004, revealing a 9% increase in profit before tax like for like, to £17.5 million, compared with £16 million in 2003. Total operating profit rose by a massive 62% year on year, up to £17.7 million in 2004… Continue reading SMG Enjoys 9% Rise In Profit For 2004

Publishing and media group, United Business Media (UBM), has announced the departure of its chief operating officer, Malcolm Wall. Wall has held the position since January 2001, before which he was chief executive officer of UBM’s television interests, playing a major role in building the group’s business. From 2001 onwards he delivered strong profit growth… Continue reading UBM’s Chief Operating Officer Departs

Mobile phone penetration is growing faster in Africa than anywhere else in the world, with a 5,000% increase between 1998 and 2003, according to a new study by Vodafone and the Centre for Economic Policy Research. The report revealed that 97% of people surveyed in Tanzania said they could access a mobile phone, while just… Continue reading Mobile Phone Penetration Fastest In Africa

Strategic information provider, TNS Media Intelligence (TNSMI), has revealed US total advertising expenditure for 2004 was up by 9.8% at £141.1 billion compared to 2003, revising previous estimates of 10.6% growth for the year. Almost all media measured by TNSMI experienced growth throughout 2004, with the internet, outdoor, cable TV and national syndication showing the… Continue reading US Aspend Rose 9.8% In 2004

Almost 60% of US mobile subscribers use their handsets for non-voice functions, according to a new study by mobile market measurement company, M:Metrics. M:Metrics surveyed over 23,000 mobile subscribers in the US about their usage of mobile content and applications between November 2004 and January 2005. The research found that over 37% of respondents had… Continue reading Multi Use Of Mobile Handsets

US consumers with broadband used the internet over newspapers as their primary source of information during the presidential elections, according to a new survey by the Pew Internet & American Life Project. The survey reveals that 52% of internet users, about 63 million people, claimed they went online to get information about the 2004 elections.… Continue reading Broadband Preferred Over Newspapers During US Presidential Elections