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The Radio Times has announced that it will make a £1 million investment in above the line promotions and direct marketing in order to back up its newly revamped editorial content and design.The move, made amid the ongoing price war between the nation’s TV listings titles, will promote the magazine’s recent changes across several media,… Continue reading Radio Times Backs Redesign With £1 Million Marketing Push

Government media watchdog, Ofcom, has awarded a new 12-year FM commercial radio licence for Belfast to U105, owned by multi-media group Ulster TV (UTV).Ofcom received eleven applications for the hotly contested radio licence, which will broadcast to an adult population of around 750,000 in Belfast and the surrounding area.Commenting on the deal, Roy Bailie chairman… Continue reading Ulster TV Wins Belfast FM Licence

Ofcom chief executive, Stephen Carter, has today warned delegates at the Incorporated Society of British Advertisers’ Annual Conference of the dangers presented by new technology, stating that peer-to-peer file sharing and DVR technology could undermine their efforts to convey brand messages.Explaining at first that TV is currently in a state of rude health, Carter went… Continue reading Ofcom Boss Warns Of New Media Dangers To Advertisers

The Economist simultaneously celebrated a landmark achievement last night and ushered in a new management regime.Publisher David Hanger welcomed a large gathering of agency and advertiser guests to a reception at London’s Earth Galleries to mark circulation reaching one million copies worldwide. Infact, he reported that the landmark achieved in the July-December ABC reports had… Continue reading The Economist Celebrates Soaring Circulation

Addressing the Incorporated Society of British Advertisers (ISBA) conference today BBC chairman, Michael Grade, pledged that the BBC would be a good neighbour to its commercial rivals in the wake of Culture Secretary Tessa Jowell’s green paper on the Corporation’s future last week.In a good humoured speech to delegates, Grade stated that, while he agreed… Continue reading Grade Promises Neighbourly Relations With Rivals

ITV1 has suffered one of its worst ratings drop in the past five years with audiences for the first two months of 2005 down by 10% year on year.Audience figures show 23% fewer 16-35 year olds watched ITV1 in January and February in 2005, compared to the same period in 2004.This drop is attributed by… Continue reading ITV Has A Tough Two Months As Ratings Slip

Media and communications group, Aegis, has released a positive trading statement for the year ending 31 December 2004, showing 13.1% increase in profits year on year to £647.5 million, while revenue rose by 15.1% to £747 million in the same period. Organic revenue grew by 8.4% during 2004, compared to 4.7% in 2003, while the… Continue reading Aegis Enjoys Profit Increase For 2004

ITV1 has suffered a drop in audience share over the first two months of 2005, loosing 10% of viewers year on year. New audience figures reveal that ITV’s average audience share of 16-35 year olds in January and February 2005 was 17.4%, compared to 22.7% in 2004, a slip of 5.3%. Overall viewing figures for… Continue reading Slow Start To Year For ITV1

The Institute of Practitioners in Advertising’s (IPA) latest Trends in Television Report shows a dramatic uptake in digital technology over the last quarter of 2004, revealing that over half of all UK homes have adopted the new media. Overall television viewing figures slipped slightly towards the end of last year, with average daily hours of… Continue reading IPA Reports Over Half Of UK Homes Have Digital TV

Channel 4 has signed an agreement with UBC Media to acquire the majority stake in Oneword, the company’s speech-based digital radio station, making further progress towards the creation of a Channel 4-led radio operation to compete directly with BBC Radio 4.The deal gives Channel 4 control over the station, broadcasting nationally via the Digital One… Continue reading Channel 4 Radio Moves Closer With Oneword Acquisition