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Global advertising company, WPP, has agreed to merge it’s current outdoor specialist, Portland Outdoor Limited, with Poster Publicity, creating a £350 million global outdoor media buying and planning business. The deal will see WPP’s Group M transfer its outdoor business and professionals into the new venture, resulting in the emergence of a leading global outdoor… Continue reading WPP Merges Outdoor Division

US advertising expenditure rose by 6.3% during 2004, fuelled by the additional spending from the summer Olympics and Presidential election, according to figures released by advertising intelligence service, Nielsen Monitor-Plus. Adspend was revealed to have grown across all reported media, with television and print leading the way. Year to date advertising spend for the top… Continue reading US Adspend In 2004 Up By 6.3%

US newspaper advertising revenue rose by an estimated 4% in January, representing no real change in momentum from the fourth quarter of 2004, according to analysts Merrill Lynch. Newspaper industry advertising growth is also predicted to be around 4% for 2005, despite retailer and telecom mergers that could affect spending plans later in the year.… Continue reading Merrill Predicts Rise In Newspaper Advertising

US radio station trends are reported to be improving around 3% in the first quarter of this year, with March looking stronger than January and February, according to analysts Merrill Lynch. The Radio Advertising Bureau (RAB) announced that January radio advertising revenue increased by 3% year on year, with local spot advertising up by 2%… Continue reading Strong Outlook For US Radio Industry

Movie downloading is increasing in popularity, with awareness higher among certain demographic groups, such as men and those between the ages of 12 and 34, according to a new report by market research consultancy Ipsos-Insight. A survey of over 1,000 US consumers found that 33% of respondents have never heard of movie downloading and 20%… Continue reading Consumer Awareness Of Movie Downloading Increasing

Industry experts at the first Sponsorship and Marketing conference in London, organised by The World Advertising Research Centre and Admap, discussed the different elements and future progress of sponsorship and advertising last week. Sandra Greer, director of the European Sponsorship Association, cited viewer recognition and brand awareness as two areas in which sponsorship excels itself,… Continue reading Sponsorship Steams Ahead

Outdoor advertising revenue broke new records in 2004, with the gross figure for the last quarter of 2004 reaching £234.95 million, a 2.7% increase on 2003, according to the latest figures released by the Outdoor Advertising Association (OAA). Commenting on the data, Alan James, chief executive of the OAA said: “It is the highest quarterly… Continue reading Outdoor Advertising Breaks Records In 2004

Outdoor advertising revenue broke new records in 2004, with the gross figure for the last quarter of 2004 reaching £234,95 million, a 2.7% increase on 2003, according to the latest figures released by the Outdoor Advertising Association (OAA).Commenting on the data, Alan James, chief executive of the OAA said: “It is the highest quarterly revenue… Continue reading Outdoor Advertising Breaks Records In 2004

class=”article”>Internet piracy has long been associated with music, but Ben Coppin, COO of leading Internet monitoring company, Envisional, explains that internet piracy of TV programmes is beginning to shape the future of the television industry in much the same way as early music sharing networks did for record companies….The online distribution of music, films and… Continue reading NewsLine Column: Watching The Programme Pirates

The UK publishing arm of German consumer magazine publisher, Hubert Burda Media is entering into the competitive women’s weekly market, with the launch of Full House.The celebrity and entertainment magazine will offer readers a combination of real life stories, celebrity interviews and entertainment, in a new, bright and breezy format, with the first issue set… Continue reading Full House To Launch In Women’s Weekly Market