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Global advertising company WPP, has won European approval for its $1.5 billion purchase of New York based Grey Global Group, despite industry worries how the merger may affect the market for media buying. The European Commission has today given WPP the go ahead for the acquisition of Grey, clearing the way for Grey shareholders to… Continue reading WPP Approved To Buy Grey

Commercial radio group, Capital Radio plc, has today issued a trading update, saying that the group’s overall revenue has dropped by 4% in the quarter from October to December 2004. The update is reflective of the challenging market conditions faced by the radio industry over the past few months. However, the Group is optimistic that… Continue reading Capital Radio Revenues Down After Slow End Of 2004

Commercial radio group, GWR, has announced a negative trading statement with the Group’s like for like revenues falling by 3% year on year, in the quarter to December 31 2004. The Group was affected by weak trading in the radio advertising market throughout October and November, but boosted by some growth during December. GWR saw… Continue reading Weak Radio Advertising Affects GWR

Market penetration of mobile phone ownership has exceeded 100% in the UK, with the number of mobile handsets currently in circulation greater than the UK’s population, according to data published by the Mobile Data Association (MDA). The total is based on the number of contract and prepay subscriptions, purchased over the holiday season and is… Continue reading UK Mobile Phone Penetration Higher Than Population

Only one in six internet users in the US can distinguish between organic search results and paid search adverts, according to a new study published by the Pew Internet & American Life Project. The report finds that web searchers are “incredibly naive”, with only 38% of users being able to tell the difference between relevant… Continue reading US Internet Users Naive About Search Engines

Word of mouth is the most influential factor on consumer purchasing decisions in the US for electronics, apparel and home improvement equipment, according to a new report, published by BIGresearch. Out of a study questioning over 14,000 consumers on advertising influences, BIGresearch found that word of mouth tended to be the biggest factor in the… Continue reading Research Emphasises Power Of Word Of Mouth

Global economic growth is expected to slow in 2005, signalling lower advertising growth, with a predicted global increase of 4.5% in the coming year, according to analysts Merrill Lynch. Europe, however, is forecast to do well with Merrill estimating European ad growth for 2005, to increase by 4.2%, compared to 4% in 2004. GDP Growth… Continue reading Merrill predicts Slowing Of Global Economy

Cross media giant Emap saw a dramatic climb in share price, increasing by 2.34% to close at 854˝p. Emap Advertising recently announced a deal between Kiss Radio and easyJet, offering Kiss listeners the chance to win a trip to a series of club nights in the French Alps resort of Chamonix (see Emap Unveils Latest… Continue reading Sharewatch: Emap Rises As Sponsorship Push Announced

Five continued to perform well in December, adding an impressive 13.7% to its revenues year on year, following an announcement in November that the broadcaster would invest £17 million to boost its programming budget (see Five Boosts Programme Budget By £17 Million).The broadcaster, currently Britain’s smallest terrestrial operator, clearly has plans to increase its profile… Continue reading TV Market Round-Up – December 2004

ITV chief executive Charles Allen has threatened to pull the plug on news provider ITN’s contract with the broadcaster, effectively spelling the end for the company which celebrates its 50th birthday this year.Reports over the weekend suggest that Allen would allow ITN to retain its contract if the news company were bought by ITV, which… Continue reading Charles Allen Threatens To Pull Plug On ITN