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London Underground’s (LU) advertising concession is up for tender for the first time in ten years, offering a near £1 billion contract for advertising space on its trains and platforms.LU is the world’s largest transport advertising contract and has already attracted attention from many large advertising firms, with a report in the Evening Standard claiming… Continue reading Tube Set For Bids On £1 Billion Ad Contract

Radio operator The Wireless Group has confirmed reports that it has received a proposal for a cash offer for the company from its senior management, including chairman and chief executive Kelvin MacKenzie.While reports over the weekend stated that MacKenzie was preparing to take control of the company in a deal worth £100 million, TWG stated… Continue reading MacKenzie Outlines Plans For Wireless Group Purchase

Ofcom has awarded the FM local commercial radio licence for Ashford in Kent to Local Ashford Radio Kent (Lark), partially owned by Kent Messenger, which will broadcast in the area as KM-FM Ashford.In awarding the licence Ofcom stated that, as a ‘smaller’ licence serving a locality which is not the sole focus of any existing… Continue reading Ofcom Awards Ashford FM Licence To Kent Messenger

Future Publishing has announced the creation of its latest computing title, Computer Upgrade, representing the nation’s first publication dedicated entirely to helping readers upgrade their current PC.The title, launching in April, will be housed within Future’s Technology group, currently home to the company’s PC Format, PC Plus and T3 magazines. The publisher states that its… Continue reading Future Upgrades PC Portfolio With New Title

Magazine publishers, Highbury House Communications, has confirmed that it has reached agreement over the proposed takeover bid by Future, creating the UK’s third largest consumer magazine group, in a deal said to be worth £96.5 million.The agreement will see titles such as Real Homes and Fast Car added to Future’s existing portfolio, which includes Guitar,… Continue reading Highbury Confirms Future Takeover Bid

Radio operator, The Wireless Group (TWG), has confirmed media speculation that it has received a proposal regarding a possible cash offer for all the issued share capital of the company, from its senior management including chairman and chief executive Kevin MacKenzie. Industry reports over the weekend stated that MacKenzie was preparing to take control of… Continue reading TWG Confirms Offer Proposal

Magazine publishers, Highbury House Communications, has confirmed that it has reached agreement over the proposed takeover bid by Future, creating the UK’s third largest consumer magazine group, in a deal said to be worth £96.5 million (see Future To Bid For Highbury). The agreement will see titles such as Real Homes and Fast Car added… Continue reading Highbury Confirms Future Takeover Bid

Television advertising revenue in the UK is forecast to grow at its fastest rate since 2000, aided by the prospects of a general election and the UK’s economic upturn. New data released by media group ZenithOptimedia, predicts TV adspend to increase by 12% in Q1 2005, revising its previous estimates up, from 5% for the… Continue reading TV Adspend Fuelled By Elections

Commercial news providers should receive a share of the BBC licence fee once the digital switchover is complete, according to a new report from the Social Markets Foundation. The ‘What’s the news? News Broadcasting in the Digital Age’ report suggests that 5% of the BBC licence fee should be used to fund commercial television news… Continue reading Commerical News Providers Call For Funds

Multi-channel marketing is predicted to increase in importance over the coming years, with 83.4 million US consumers researching products online, then buying offline, according to US analysts eMarketer’s new ‘Consumer Selling Online’ report. The increasing empowerment of consumers via the internet has resulted in them having the ability to compare old products, find new ones,… Continue reading Advertisers Must Look To Multi-Channel Marketing