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Emap Elan has been rapped by the Advertising Standards Association following a complaint from rival IPC over a claim that men’s weekly title Zoo is “The Biggest Men’s Weekly”.IPC’s complaint was that the title’s claim related to circulation and was factually incorrect, as its weekly men’s offering, Nuts, has a weekly circulation 90,000 higher than… Continue reading Emap Finds Size Does Matter In Nuts Contest

Associated Newspapers’ highly anticipated free-sheet is due to hit the streets next week, entitled Evening Standard Lite, the newspaper will target upmarket females aged 18 to 35 within central London.Agency sources described the title as a ‘hybrid’ edition, which will have a maximum of 48 pages, much fewer than its parent title, and will carry… Continue reading Evening Standard Lite To Launch Next Week

Interactive billboards first used by Viacom Outdoor on the London Underground have been given a boost by technology firm Hypertag, equipping them with bluetooth technology to deliver music, games and video to the mobile phones of passers by.The new technology improves on the posters’ previous infra-red technology and enables much richer content to be delivered… Continue reading Interactive Billboards To Deliver Video To Mobiles

H Bauer’s struggling weekly men’s magazine, Cut, has been dealt a final blow as publishing bosses at the German magazine giant have decided to close the magazine during a 30-day consultation period.The title, which aimed to provide male readers with ‘all the stuff that is worth knowing’ by dissecting the most amusing and interesting articles… Continue reading Bauer Cuts Its Losses On Fledgling Men’s Mag

Outdoor advertising contractor Adshel has announced the appointment of Rob Atkinson as sales director, taking charge of national and regional sales at the nation’s largest 6-sheet advertising firm.The move will see Atkinson move from Ireland, where he has been the company’s commercial director since 2003. The new director’s commercial sales experience includes 13 years at… Continue reading Adshel Promotes Irish Commercial Director As Sales Head

By the end of the decade, a third of all pay TV subscribers in Europe will be DTH customers, says a new report by Screen Digest. The media researcher predicts there will be around 76.5 million pay TV subscribers in Europe by the end of 2004 and that a further ten million subscribers will be… Continue reading DTH To Account For One Third of Pay TV Market In 2008

Penetration of high definition televisions will be four times greater in Europe than industry forecasts have previously predicted, Sony said yesterday. Chris Deering, European president of Sony said that by 2008, 20 million European households will have high definition television (HDTV). Sony’s prediction sees Europe following the trend of Japan and the US in consumers… Continue reading Sony Sees Vast Expansion For HDTV

Total US advertising revenue attributed to online radio web sites is forecast to increase by 56% each year over the next five years, to reach $320 million by 2009, according to a new report by Borrell Associates. It is projected that $30 million will be spent on banner adverts and $4.5 million on streaming audio… Continue reading Internet Radio Advertising To Increase Tenfold by 2009

More than half of the active internet audience in Europe is making a high speed connection, up from just one-third a year ago, says new research from Nielsen//NetRatings. The internet research group claims the number of people in Europe surfing the internet at high speed from home increased from 34.1 million to 54.5 million, an… Continue reading Broadband On The Rise In Europe

Specialist magazine publisher Future remained steady yesterday, closing at 63˝p ahead of preliminary results released this morning.The company has announced strong performance in the year to to 30 September, succeeding in a number of acquisitions and strengthening its management team (see Future Appoints Marketing Head For Aggressive Strategy).Elsewhere WPP saw its share price dip by… Continue reading Sharewatch: Future Unchanged Despite Positive Results