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ITV has announced the appointment of Clare Salmon as its new marketing director, following the surprise departure of high-profile department head Jim Hytner from the role earlier this year.Salmon will take responsibility for all on and off-air marketing activity across ITV’s portfolio of channels and services, and leading a 60 strong team. Her appointment sees… Continue reading ITV Lands Salmon To Head Marketing Division

The Local Radio Company has announced an offer to purchase the remaining shares of South West Sussex Radio Limited, trading as Spirit FM, giving the company complete control over the broadcaster in a deal which values the company at approximately £3.1 million.The deal will see LRC take control of Spirit, broadcasting on the South Coast… Continue reading Local Radio Company Acquires 25th Station

The Newspaper Marketing Agency has unveiled the second stage of its research into newspaper advertising effectiveness, claiming that print campaigns can double brand commitment amongst readers.The research is part of the NMA’s Measuring Advertising Effectiveness of Newspapers study, the first part of which was published in June following its creation at the beginning of the… Continue reading Research Claims Newspaper Ads Double Brand Commitment

Globally, the cost of above-the-line advertising is on the rise ahead of economic inflation, signifying a media market that is well and truly on the move, says Initiative Future’s latest Global Intelligence report. While confirming last year’s signs however, the media agency’s report also indicates that advertisers are netting less audience for their media dollar… Continue reading Cost of Advertising To Rise Ahead Of Inflation

Total US advertising expenditure for the first nine months of 2004 grew by 10.3% to $102.4 billion, compared to the same period in 2003, according to TNS Media Intelligence/CMR. “Throughout 2004, the advertising market has experienced steady, helathy growth with increases in all three quarters,” said Steven Fredericks, president and CEO of TNSMI/CMR. “As we… Continue reading US Advertising Market Experiencing Healthy Growth For 2004

The majority of UK internet users are now using broadband connections at home, according to the latest research from Nielsen//NetRatings. According to the research, the number of individuals actively surfing the internet at home each month has increased by 15% to 22.8 million over the past year. Of these, just over 50% (11.5 million) are… Continue reading Over 50% Of UK Surfers Now Using Broadband

Internet advertising spending is set to soar in 2005, increasing at a double-digit pace to bring the total to more than twice the level of 2003. ZenithOptimedia’s soon to be released global forecast, claims UK internet advertising spending will reach £615 million next year, up 11% from £552 million this year. This figure is more… Continue reading Internet Spending To Rocket In 2005

Four years after the internet bubble burst, online retailing is set to be the fastest growing area of retailing this Christmas, for the second year in a row. US research company, comScore Networks, has forecast that online sales for November and December this year – excluding travel sales and auction sites – will grow between… Continue reading US Online Shopping To Reach $66bn In 2004

The UK’s most listened to commercial radio group, GWR, put in a poor performance last week, losing 7.22% week on week to close at 228p on Friday despite reporting a rising profits in interim results.The broadcaster reported increased profits of £6.9 million in the six months to September, a year on year rise of 12%,… Continue reading Sharewatch: GWR Tumbles Despite Rising Profits

The UK’s smallest terrestrial broadcaster, Five, has announced a massive £17 million boost to its programming budget, designed to boost the company’s profile and increase overall viewing share.Five’s director of programmes, Dan Chambers, has reportedly set aside around £10 million for the purchase of Friends spin off, Joey, rumoured to cost around £500,000 per episode,… Continue reading Five Boosts Programme Budget By £17 Million