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MegaPoster has erected its first giant banner on the contested Fulham Broadway site at, which it won on appeal to the Planning Inspectorate after an initial council ban.The MegaPoster site is one of three giant banners being used to spearhead the launch of a nation-wide campaign promoting the new Sony Ericsson S700 mobile phone. Two… Continue reading MegaPoster Site To Spearhead Sony Ericsson Push

Paris based advertising group, Havas, has built on the success it achieved during the first half of this year, as third quarter organic revenue outstripped previous quarters to grow by 2.1%.The period from July to September has been the strongest for the group so far this year, as revenues grew to €338 million, providing further… Continue reading Havas Organic Revenue Spurred On By Europe

A controversial cinema advertisement for Kellogg’s Frosties, which was banned by the Advertising Standards Authority, has come out top in the latest Ads That Make News survey.The commercial captured the most column inches in national newspapers during October after being banned over its claim that Frosties is a healthy option for children, when, in fact,… Continue reading Banned Kellogg’s Campaign Tops Controversy Survey

Although many countries have experienced impressive growth in the popularity of digital television, no country is expected to have 100% digital penetration until 2014, says a new report from Informa Media Group. The Global Digital TV Forecasts report shows, by the next ten years, Canada, Finland, Ireland, Norway and the US will have full digital… Continue reading Full Digital TV Penetration Expected To Begin In 2014

The US internet access services market is expected to have strong single digit growth over the next five years, with broadband revenues remaining as the single largest driver in this sector. As demand for internet dial-up services continue to decline, access to the web via broadband is expected to remain strong in both the consumer… Continue reading US Internet Access Market Continues To Grow

Radio groups were seen in focus yesterday with Capital and GWR seeing shares rise by 2.41% and 0.58% respectively as they ploughed with merger plans. However, reports suggest the £711 million deal could be delayed by up to six months if advertisers and rival radio groups call for a full Competition Commission enquiry (see Capital/GWR… Continue reading Sharewatch: Radio Groups In Focus As Shares Rise

Clear Channel has secured an exclusive nine year contract with Edinburgh Council to sell billboard advertising in the city following five-way competitive pitch.The deal represents the first time that Edinburgh Council has put a single city-wide billboard advertising contract out to tender. It will see Clear Channel assume responsibility for all billboards on council land,… Continue reading Clear Channel Snaps Up Edinburgh Billboard Contract

Channel 4 is planning to broadcast the decomposition of a human body as part of a controversial documentary that will form the cornerstone of its winter schedule.The broadcaster is currently looking for a donor to take part in the programme, provisionally titled Dust to Dust, which is being produced in association with the Science Museum… Continue reading Channel 4 To Screen Decomposing Human Body

Classic FM has appointed Darren Henley as its new station manager, replacing Roger Lewis, who left the GWR-owned outfit last month to join ITV.Henley, who has been the station’s managing editor for the past four years, will assume responsibility for all areas of Classic FM’s business and programming, as well as it’s digital television, online… Continue reading Henley Takes Over As New Classic FM Station Manager

Media research needs to concentrate more on qualitative methods to deliver better return on investment, according to Antony Young, chief executive of ZenithOptimedia.Delivering the opening day’s keynote speech at this year’s MRG conference in Madrid, Young stated that media research needs to let go of the “comfort blanket” of quantitative research and instead concentrate on… Continue reading ZenithOptimedia Chief Outlines Qualitative Research Vision