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David Chance, chairman of Top Up TV and former BSkyB executive has claimed that Freeview homes will outnumber their Sky Digital counterparts by December 2005, stating that increased interest in pay-TV from terrestrial viewers was fuelling growth in his company’s low-cost premium channel offering.Speaking at a Broadcasting Press Guild lunch, Chance stated: “Freeview box sales… Continue reading Freeview Penetration Set To Equal Sky Next Year

A new lifestyle magazine aimed at 15-24 year olds will make its debut this month, as Red Hot Publishing begins distribution of FFWD magazine, a free offering combining sport, fashion and health for the notoriously fickle youth market.The new title takes the form of a glossy A5 magazine, distributed free to readers through sports and… Continue reading New Sports Title To Tackle Fickle Teen Sector

Viacom Outdoor has landed another of rival Maiden’s prized rail advertising contracts, with the acquisition of the Arriva Trains Wales poster advertising contract giving the company a 25% share of the UK rail market.The deal is worth £6.5 million over five years and gives Viacom Outdoor the rights to sell outdoor poster formats on all… Continue reading Viacom Scoops Arriva Trains Contract From Maiden

Channel 4 has walked out of its merger talks with rival broadcaster Five after concluding that obstacles to a tie-up between a state-owned and a commercial broadcaster were too difficult to overcome.The move was confirmed to Five’s management and shareholders by Channel 4 chief executive, Andy Duncan, and chairman, Luke Johnson, yesterday, as Duncan explained:… Continue reading Channel 4 Walks Out On Merger Talks With Five

ITV has announced a raft of interactive services to accompany the latest outing of its celebrity endurance show, I’m a Celebrity Get Me Out Of Here!The fourth series of the reality marathon promises several new twists and gruelling trials for its contestants, while ITVi gives its viewers the power to make decisions more ways then… Continue reading ITV Gives Viewers Interactive Contol Over Celebrities

Using the internet as a source of entertainment has overtaken business and investment as the second largest paid content category on the web during the first half of 2004, according to the US Online Publishers Association (OPA). The entertainment category, which was fueled primarily by growth in the music sector, grew by 78.3% to £182.8… Continue reading Entertainment Spurs Online Paid Content To $853 Million In H1 2004

David Chance, chairman of Top Up TV and former BSkyB executive has claimed that Freeview homes will outnumber their Sky Digital counterparts by December 2005, stating that increased interest in pay-TV from terrestrial viewers was fuelling growth in his company’s low-cost premium channel offering. Speaking at a Broadcasting Press Guild lunch, Chance stated: “Freeview box… Continue reading Freeview Penetration Set To Equal Sky Next Year

The market for cable set-top boxes is bouncing back in 2004, according to market research firm In-Stat/MDR, as worldwide shipments for this year are expected to grow by 11% to reach 10.87 million. The latest report from In-Stat shows that North American cable television operators are fuelling growth with orders for personal video recorder and… Continue reading HD and PVRs Boost The Cable Set Top Box Market

The Advertising Association’s latest ‘Long Term Advertising Expenditure Forecast’ suggests significant growth for the UK advertising market over the next decade. In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’,… Continue reading Advertising Spend Up 33% By 2014

Commercial radio continues to perform strongly with revenue increasing by 6% year on year during the third quarter of 2004 to more than £158.7 million, following heavy investment from telecoms, motor and retail brands. The latest figures from the Radio Advertising Bureau maintain the upward growth for commercial radio, which continues to lead the way… Continue reading Big Brand Investment Boosts Commercial Radio Revenue