ITV enjoyed a rise of 0.47% on its share price yesterday, closing at 107žp. The broadcaster was preparing to publish the results of research into the effectiveness of television advertising on sales, forming part of its recently launched Values of Fame marketing campaign.The results mark the culmination of eight years of research by ITV, which… Continue reading Sharewatch: ITV Rises As Ad Research Nears Completion
In an industry where reach used to be the priority (now that is only the case in less mature markets such as Africa, India, Pakistan and China), connection strategies are now key, according to Frank Harrison, strategic resources director at ZenithOptimedia Worldwide.In an important, extensive presentation at the MRG Madrid Conference, (that would certainly have… Continue reading ZenithOptimedia’s Harrison Suggests New Research Tool
class=”article”>The Media Research Group conference in Madrid attracted papers and presentations from every area of the industry. Derek Jones, managing director of MediaTel Group, takes a look at the best and the worst that the conference had to offer…The MRG 40th Anniversary conference ended on Friday rather as it had begun – a little weakly… Continue reading NewsLine Comment: Derek Jones – MediaTel Group
The BBC has announced plans to rein in its £111 million internet operations and close a raft of websites in response to criticism from a review commissioned by the Government earlier this year.The Corporation’s board of governors yesterday published their response to the Graf review and outlined a new remit for bbc.co.uk, which has come… Continue reading BBC Announces Radical Shake-Up Of Online Operations
The Financial Times is believed to be considering plans to close its weekly Creative Business media supplement, as part of an extensive £7 million cost cutting drive.Reports suggest that closing the supplement would save around £400,000 a year for the paper, which posted a loss of £32 million last year as advertising revenues slumped and… Continue reading Financial Times Could Close Creative Business
Carat has announced plans to invest in a long-term research project designed to provide advertisers with a complete picture of the UK consumer landscape.Over the next few years the agency plans to invest a six-figure sum in the Project Britain initiative, which aims to provide clients with a composite understanding of modern British life via… Continue reading Carat Launches Project Britain Research Study
A survey of 17 respondents, shut in a room, awaiting the opportunity to participate in some TV programme research with a camera attached to their heads and a copy of the Sun and Times in front of them. It doesn’t seem on the face of it to be the most standard (or likely) way to… Continue reading News International Outlines Readership Study
Carat has secured a deal with Kelvin MacKenzie’s talkSPORT that will see the national speech-based station promote the launch of new and improved Guinness Draught from a can during its drive-time show.The six-figure booking will see talkSPORT’s drivetime duo, Patrick Kinghorn and Tony Cascarino, present a specially created guide to the best in home entertainment.… Continue reading Carat Puts Together Guinness Deal For talkSPORT
ITV3, the new digital entertainment channel for older viewers, has announced a strong performance in its first week of operation, notching up an impressive share of viewing and outperforming rivals in terms of viewing.According to the broadcaster, ITV3 saw the strongest multi-channel launch of recent years on 1 November, notching up a share of 3.46%… Continue reading Figures Show ITV3 Getting Off To Flying Start
