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ITV recovered lost ground during September, increasing its average weekly share of viewing in all homes by 3.1% points to rise back above the 20% mark amid criticism over a reliance on poor quality programmes.The broadcaster’s increased total marks a healthy return following a dip in viewing during August. The increased viewing share will be… Continue reading Digital Television Round-Up – September 2004

Emap’s Kiss 100 radio station has announced an exclusive partnership deal with Thorpe Park to promote the theme park’s Fright Nite event throughout the Halloween period.The radio promotion will run for one week on Kiss 100’s Robin and Millie Show, offering listeners the chance to win VIP passes to exclusive Kiss 100 Fright Nites at… Continue reading Emap Signs Theme Park Partnership For Halloween

Advertising giant, WPP, exceeded expectations in the third quarter of this year, as revenue rose by nearly 4% to £1.068 billion, marking the first time ever the company has broken through the billion-pound barrier in a three-month period.Today’s trading update for July to September 2004 shows, revenues in the United Kingdom grew by 12%, outstripping… Continue reading WPP Revenues Exceed Expectations And £1bn Barrier

ITV has secured independent tour operator James Villas as the exclusive sponsor of the fourth run of dayitme chat show Today With Des and Mel.The deal, which was brokered by Nick Evans at ARM-Direct and Stewart Hunt at ITV Sales, includes full broadcast sponsorship of the line show on ITV1, nighttime repeats and a range… Continue reading Today With Des And Mel Secures Broadcast Sponsor

Metro International is running a pan-European advertising campaign for Hewlett-Packard that will see the free-sheet newspaper cover-wrapped simultaneously in seven different countries.The deal will see full outside and inside cover-wraps run on editions in the Netherlands, Sweden, Denmark, Finland, Poland, Hungary and Greece, in a move designed to promote Hewlett-Packard’s printing technology to 5 million… Continue reading Metro Cover-Wraps Editions In Seven Countries

WPP Group’s relatively weak results for the third quarter of 2004 are signalling some doubts about the recovery of the US advertising marketplace. In a statement issued to shareholders this morning, WPP voiced concerns about the prospects for the United States economy in the aftermath of the presidential election, with its fiscal deficit, weak dollar… Continue reading ‘Jury’ Remains Out For US Ad Recovery

As the Western European t-commerce sector (TV shopping, direct response TV and transactional interactive TV) takes hold , the UK is emerging as the leading player. A new report from Screen Digest and Goldmedia forecasts that total spending in this market will reach 5.2 billion in 2004, with the UK accounting for almost half of… Continue reading UK Leads The Way For T-Commerce

Fixed telephone lines in the home could soon become a thing of the past, according to new research, as many consumers expect voice and data services to become mainly wireless in the next two years. The study by mobile phone maker, Nokia, shows more and more people are moving away from land lines to use… Continue reading Wireless Voice & Data Services Replacing Home Land Lines

Email is being accepted as a marketing tool, with over half of consumers wishing that it would replace telemarketing, however, a new study from Doubleclick revealed that two-thirds of emails received are still considered as spam. As well as 49% of people surveyed seeing email marketing as a replacement for telemarketing, 45% of respondents said… Continue reading Email Becomes More Popular As A Marketing Tool

Kelvin MacKenzie’s Wireless Group was seen in focus last week, rising by 4.26% to close at 73˝p on Friday, following the revelation of an impressive increase in listening for its national speech station talkSPORT during last week’s RAJAR results.talkSPORT’s boost in listening was due mainly to its coverage of the Euro 2004 championships, as the… Continue reading Sharewatch: Wireless Group Rises Following RAJAR Boost