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Continued rumours of a sell off for the BBC’s commercial arm, BBC Worldwide, indicate that the Corporation will embark on a profit-doubling programme before auctioning off the division in two years’ time.According to reports, the move could “fatten up” the BBC’s revenue-producing commercial arm, potentially adding an extra £1 billion to the value of the… Continue reading BBC To Double Worldwide Profits Before Sell Off

The Interactive Advertising Bureau has appointed integrated brand and design agency Neoco Design to revamp its corporate identity and assist in the push to accelerate internet advertising spend.The appointment of Neoco will help the IAB handle a raft of recent marketing communications initiatives, as well as unify the IAB brand in anticipation of a growth… Continue reading IAB Appoints Agency To Boost Image In Online Push

Ofcom has today tightened the rules governing alcohol advertising on television following a prolonged consultation period with advertisers and industry trade bodies.The revised code significantly strengthens the regulator’s existing rules on the promotion of alcohol, banning several widely used advertising strategies and seeking to protect the under-18s from adverse advertising-based influences.The code now requires advertisements… Continue reading Ofcom Finalises Revamped Alcohol Advertising Code

Independent saw last week’s largest rise, climbing by 3.59% to close at 158žp on Friday, as news of tabloids and compact editions dominated headlines.Amongst the week’s news was the reveleation of a research partnership between The Independent and The Times, designed to investigate the advantages of small-form newspapers and boost advertiser confidence (see Times And… Continue reading 01.11.04

The Telegraph celebrates the tenth birthday of its online operations this month, marking the occasion with a radical redesign and a host of promotional activities.The revamp will ensure that the 30 channels featured on telegraph.co.uk are unified in look and feel, as well as introducing a new film channel and fashion pages.The new content will… Continue reading Telegraph Marks Online Centenary With Revamp

Capital Radio’s proposed £711 million merger with GWR could be delayed by up to six months if advertisers and rival radio groups call for a Competition Commission enquiry into the deal.Influential advertising groups ISBA and the IPA are concerned that the merged entity, which would control more than 40% of national radio advertising revenue, would… Continue reading Capital/GWR Merger Could Face Competition Enquiry

ITV Sales will next week launch its long-awaited ‘Values of Fame’ marketing programme in an attempt to convince brands of the benefits of television advertising.The campaign, which has been developed as part of ITV’s effort to become more client focused, will centre around the proposition that television is the medium that best guarantees advertisers the… Continue reading ITV Launches Campaign To Boost Television Advertising

The BBC has launched its vision for a broadband Britain by calling on the Government and the new media industry to work together to avoid the creation of a ‘digital underclass’. Delivering the keynote speech at last week’s Broadband Britain Summit, Ashley Highfield,the BBC’s director of new media and technology, appealed for the collaboration and… Continue reading BBC Pushes For Broadband Britain

By 2010, a third of the UK population will have access to a PVR, providing viewers with the ability to skip commercials. New research from Starcom states that there are 420,000 PVRs currently in use in the UK. This figure is predicted to increase to 5 million in the next four years, as penetration is… Continue reading PVRs Penetration To Reach 30% By 2010

Digital video recorders (DVR) are set to enjoy massive growth over the next five years, says a new report from Informa Media, with penetration expected to reach 11% of television households worldwide. By the end of this year, just over 9 million homes are predicted to own a DVR, however this figure is expected to… Continue reading DVRs Set To Become Essential Household Items