ITV performed well yesterday after comments and increased earning estimates from Credit Suisse First Boston buoyed investors. CSFB raised its 2004 and 2005 earning per share estimates by 13% and 19% respectively, leading to a boost of 1.11% in the broadcaster’s share price.Commenting on ITV’s performance and projected earnings, CSFB said: “The most dramatic forecast… Continue reading Sharewatch: ITV Climbs Following Investor Confidence
Social and cultural changes are rapidly forcing brand advertising to move towards a more media neutral model, where the consumer is put at the heart of the communications process. With this in mind, Lynne Springett, marketplace manager at the RAB, explains how radio can help brands make that all important connection with consumers.George Bernard Shaw… Continue reading NewsLine Column: The Power Of Brand Conversation
The BBC has unveiled that it is planning to take radical cost cutting measures so that more of its £2.68 billion licence fee income can be invested in making programmes.According to a report in today’s Financial Times, a small team of managers overseen by John Smith, BBC finance director and chief operating officer, is planning… Continue reading BBC Plans Radical £100 Million Cost Reductions
Pay-for-performance search firm Overture has bolstered of its sales operation with the appointment of Richard Firminger as sales director with responsibility for accelerating growth and service levels across the company.The appointment sees Firminger, formerly of AdLINK, DoubleClick, CMP Media and VNU Business Publications, given responsibility for managing and directing Overture’s UK sales with a brief… Continue reading Overture Boosts Growth With New Sales Director
Media super-regulator Ofcom has appointed Peter Black, an experienced telecoms executive, as an independent telecoms adjudicator as part of the watchdog’s blueprint for growth of broadband in the UK.Ofcom unveiled its plans today, announcing that its focus will now shift from rollout and coverage of broadband services to local loop unbundling in order to encourage… Continue reading Ofcom Appoints Adjudicator To Boost Broadband Competition
The recently launched compact edition of the Times is proving successful in attracting new readers to the newspaper brand, according to a wide-ranging study being unveiled to media agencies today.The Times Compact Readership Study shows that the scaled-down edition is drawing a young, upmarket audience to the newspaper, which was traditionally been a stalwart of… Continue reading Compact Times Proves Successful In Attracting New Readers
Emap has announced a major expansion of its rock-focused music station Kerrang!, pushing the brand into northern England through the company’s seven wholly-owned DAB digital multiplexes.The growth in reach for Kerrang! is part of Emap’s strategy to extend its national radio brands and equip them for localised content. The station is currently available via DAB… Continue reading Emap Expands Kerrang! Into Northern DAB Regions
ITV has hailed the recent Euro 2004 football championships a success after they helped its sales operation to see its strongest growth in revenue since the height of the dotcom boom in 2000.The UK’s largest commercial broadcaster claims to have seen revenue increase by 17% throughout the tournament, as an overwhelming demand for airtime spots… Continue reading ITV Hails Euro 2004 A Success As Revenue Soars
MediaCom has been voted as the agency most admired by media owners in terms of its all round professionalism and commercial performance for the second year running.Between May and June this year Ocean Consulting’s latest Media Agency Monitor surveyed almost 60 top-level executives at virtually all of the UK’s major consumer media owners to gauge… Continue reading MediaCom Voted Best Agency For Second Year Running
The return of beer brand John Smith’s to campaigns fronted by comic Peter Kay has proved a wise decision by the brewery, as its 30-second spots with a ‘no nonsense’ tagline have landed the top spot in the latest Ads That Make The News survey.John Smith’s latest push builds on last year’s hugely popular ‘Ave… Continue reading John Smith’s Tops Latest Ads That Make The News Survey
