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Publicis Groupe, the owner of media buying giant ZenithOptimedia, announced today that revenues for the second quarter of 2004 rose by 4.5% as Europe, along with all other operating regions showing encouraging growth.Although steadily picking up, growth in the European market still lagged behind the rest of the world with growth of 2.2% taking revenues… Continue reading Publicis Revenues Up 4.5% With Encouraging Global Growth

Commercial radio is increasing its appeal to advertisers with further growth in its delivery of core audiences in the second quarter of 2004, according to Radio Advertising Bureau.The latest RAJAR listening data for the three months to June reveals strong year on year growth in the time spent listening amongst a number of key advertising… Continue reading Commercial Radio Increases Appeal To Advertisers

Offline agencies are beginning to realise that online video advertising could have a similar reach to television, according to JupiterResearch, and as a result this market in the United States is expected to grow from $77 million in 2003 to $657 million by 2009. Speaking at the Jupiter/ClickZ Advertising Forum Conference yesterday, analyst Nate Elliott… Continue reading Online Video Ad Spend Could Rival TV

Satellite television providers will lose their digital-video-recorder (DVR) edge over cable companies by 2006, despite having a three-year head start, says a new report from an American based market research firm. The Internet-Based Video Services white paper from Parks Associates says that although satellite companies began offering DVRs as early as 1999, they will not… Continue reading Cable Companies Set To Steal DVR Crown From Satellite Providers

Internet penetration in Britain is set to reach 75% of adults, rivaling the wristwatch, the most common form of technology which is used by 80% of Britons. According to new research from media intelligence group, Mintel, the number of UK web surfers is set to soar as the internet becomes an indispensable tool in the… Continue reading UK Internet Penetration Could Rival The Wristwatch

Advertisers are rapidly adapting to the next generation of personal video recorders and are coming to see new interactive media, such as computer games, as an important marketing channel, according to new research from OMD Snapshots. The research, entitled The Living Room Of The Future, questioned marketing directors on their attitude towards new technology and… Continue reading Advertisers Are Adapting To PVRs And Interactive Media

Online advertising in the US is set to nearly double to $16.1 billion by 2009, according to a new report from market research firm JupiterResearch, but not at the expense of traditional advertising medium. As well as an increase in revenue, online can expect to increase its share of marketers’ budgets from 3.5% last year… Continue reading US Online Advertising Set To Double By 2009

Newspaper giant Trinity Mirror was a firm favourite on trading floors yesterday, rising by 2.39% to close at 599˝p ahead of the company’s interim results released this morning.The publisher has seen pre-tax profits rise by 27% from £80.4 million £101.8 million in the first half of the year, while advertising revenue grew by 5% overall.… Continue reading Sharewatch: Trinity Boosted Ahead Of Impressive Results

Analysis of listening for national radio services during the second quarter of 2004 shows that BBC Radio One appears to have stemmed its declining ratings following a major programming re-shuffle, which saw loudmouth DJ Chris Moyles takeover the all important breakfast slot.The youth-focused music station has been haemorrhaging listeners over the last few months and… Continue reading RAJAR Results Q2 2004: BBC Radio One Stems Ratings Decline

Advertisers are rapidly adapting to the next generation of personal video recorders and are coming to see new interactive media, such as computer games, as an important marketing channel, according to new research from OMD Snapshots.The research, entitled The Living Room Of The Future, questioned marketing directors on their attitude towards new technology and the… Continue reading Advertisers Are Adapting To PVRs And Interactive Media