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ITV Sales has secured DatingDirect.com as the exclusive dating partner for itv.com’s new Love section, powering the broadcaster’s latest online brand extension and giving hope to desperate singles nationwide.Today sees ITV launch itv.com/love where relevant ‘love’ content from programmes such as This Morning, Trisha and a range of high-profile ITV soaps will be collated and… Continue reading ITV Forms Online Partnership With DatingDirect

Magazine giant Hachette Filipacchi has announced a deal with mobile phone service provider Flytxt to create and implement a new mobile strategy across the company’s portfolio of youth-orientated magazine titles.Flytxt’s key objectives will be to extend Hachette’s existing mobile databases, increase reader loyalty, create richer interactivity between titles and readers and create new revenue streams… Continue reading Hachette Signs Flytxt To Deliver Mobile Strategy

Earlier this week the billionaire Barclay brothers succeeded in their hard-fought battle to take control of the Daily Telegraph and its sister publications with a winning bid worth £665 million.The sale of titles came six months after the Barclays saw their secret deal to buy Hollinger’s assets fail, and puts an end to a ferocious… Continue reading See How The Barclay Brothers Won The Telegraph Titles

ITV enjoyed a good day’s trading yesterday, riding on the back of increased revenue targets and well received news that a second digital channel, ITV3, will be launched by the end of the year.The broadcasters saw its share price rise by 2.73% to 113p as it put paid to reports earlier this month that it… Continue reading Sharewatch: ITV Climbs Following Positive Results

The direct mail industry has seen impressive year on year increases in both expenditure and volume during the first quarter of 2004, according to new figures released by the Direct Mail Information Service.The latest statistics show that volume reached 1,475 million items in the three months to March, a 3.8% increase on the same quarter… Continue reading Direct Mail Gets Off To A Flying Start In 2004

Trinity Mirror has seen advertising revenue increase by 5.1% in the last six months, but circulation volumes for the Daily Mirror have been disappointing, according to a pre-close trading update issued by the newspaper group today.In a statement released ahead of meetings with analysts, Trinity Mirror said its regional newspaper business division is expected to… Continue reading Trinity Mirror Sees Advertising Revenue Rise By 5.1%

Media regulator Ofcom has begun its roll out of new regional radio licences with the advertising of a commercial FM licence to cover the city of Edinburgh and the area surrounding the Firth of Forth.The new licence covers an area roughly the same as that of existing Edinburgh service, Forth One, containing an adult population… Continue reading Ofcom Puts Edinburgh Radio Licence Up For Tender

Aidan Barclay, son of Sir David, looks set to become chairman of the Telegraph Group following the completion of the £665 million deal to take control of the UK’s best selling broadsheet newspaper.The role of chairman has been vacant since Lord Black was removed from the post earlier this year by disgruntled shareholders. Jeremy Deedes… Continue reading Barclays Not Expected To Shake-Up Telegraph Group

More than 70% of the British population watched at least some of England’s heart-wrenching Euro 2004 clash against France earlier this month, according to the latest research from media agency Carat.The study of more than 1,000 people shows that 74% of men and 68% of women watched the game, which saw France clinch a sensational… Continue reading More Than 70% Of UK Watched England Versus France

One day ahead of the latest ‘biggest match in English football history’, a sporting contest of a very different type was taking place in the MediaTel Sports Bar.The second annual MediaTel Group Sports Quiz evening was won by News International’s Rising Sun team last night, pipping the confident defending champs, Opus’ And the Winner is…… Continue reading Rising Sun Too Hot For The Opposition At Quiz Night