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Direct mail gaffes are far less likely to cause serious brand damage than mistakes through other forms of advertising, according to the latest research from market data firm Marketscan.The research asked marketing professionals from the country’s top 1000 companies to quantify the risk of brand damage by badly executed or poor taste advertising. Common blunders… Continue reading Direct Mail A Low Risk Option For Advertisers

OMDtvi opened the doors of the world’s first virtual showroom this week as part of its biggest ever interactive television campaign to showcase the new Peugeot 407 saloon car.The campaign will run across IDS channels on Sky Digital and ITV2. Banners in Sky Active will also encourage viewers to visit a dedicated advertiser location (DAL),… Continue reading OMDtvi Launches First Interactive Car Showroom

Food advertisers are considering funding a new body to promote healthy eating in an attempt to dissuade the Government from imposing a ban on junk food commercial aimed at children.It is understood that advertisers have been discussing measures the industry could take to prevent the introduction of restrictive legislation in response to a recent report… Continue reading Advertisers Unite Against Ban On Junk Food Commercials

OMDtvi opened the doors of the world’s first virtual showroom this week as part of a massive interactive TV campaign to showcase the new Peugeot 407 saloon car.The campaign is to run on Sky Digital through IDS channels and ITV2. Banners in Sky Active will also be employed to drive viewers to the campaign. Once… Continue reading OMDtvi Launches First Interactive Car Showroom

Future Publishing’s flagship movie magazine Total Film has secured a high-profile deal to promote the forthcoming Stella Artois Screen Tour, which launches across the UK next month.The deal will see Total Film contribute to the official Screen Tour screening notes, as well as giving away copies of the magazine to viewers at the event, which… Continue reading Total Film Secures Movie Partnership With Stella Artois

The majority of media agencies and advertisers believe the controversial contract rights renewal system set up to prevent the newly merged ITV from monopolising the market for airtime sales is working well.Media super-regulator Ofcom yesterday published its first report on the contentious behavioural remedy, which allows advertisers to roll over the discounts on their current… Continue reading Agencies Voice Support For Contract Rights Renewal

IPC Media is launching a special summer edition of its weekly teen magazine Mizz for its core readership of girls aged between 10 and 14.The 132-page Mizz Summer Special will feature a mix of celebrity gossip, fashion, beauty, horoscopes and quizzes, as well as competitions, entertainment and food tips for girls during the summer holidays.Commenting… Continue reading IPC Launches Mizz Summer Special For Teenage Girls

Satellite broadcaster BSkyB saw its share price take a battering yesterday, as a single institutional investor in the US sold 7.1 million shares. The shares represent 0.4% of the company’s total equity and are understood to have been sold on the instruction of broker Collins Stewart.Investors have become increasingly twitchy surrounding the broadcaster after fears… Continue reading Sharewatch: BSkyB Shares Fall As Investors Pull Out

Broadband Britain is rapidly becoming a reality with almost 4 million UK households opting for a high-speed internet connection, according to the latest research carried out by media-super regulator Ofcom.The figures show that broadband access in the UK topped the 3.9 million mark in the first three months of this year with more than 40,000… Continue reading Broadband Boom Hits 4 Million UK Households

The Daily Mail & General Trust revealed a positive set of interim results today with rises in both profits and advertising revenue, but it was careful to warn of complacency in a still volatile market.The group’s national newspaper division, Associated Newspapers, saw advertising revenue increase by 6% year on year, with rises recorded in each… Continue reading DMGT Sees Revenues Rise In Positive First Half