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Telewest has fired the latest salvo in the battle for cut-price broadband customers by dropping the price of its entry-level package to £12.99 per month, making it the cheapest option for those wanting high-speed internet access.The package will be made available to customers signing up to the company’s Talk Unlimited telephone package throughout June, with… Continue reading Telewest Drops Broadband Price To Lowest In Market

Advertising agencies are failing to capitalise on the full potential of SMS marketing, mistakenly believing that consumer acceptance of the fledgling medium is much lower than it actually is.A recent survey from mobile technology provider Empower Interactive reveals that a staggering 84% of European mobile users are willing to receive SMS marketing and promotional messages… Continue reading Advertising Agencies Fail To Capitalise On SMS Marketing

Sport Newspapers, publishers of the Sunday and Daily Sport, faces the prospect of legal action after being referred to the Office of Fair Trading by the advertising watchdog.The argument erupted earlier this year after the Advertising Standards Authority ruled that a front-page flash on the Daily Sport and Sunday Sport was misleading consumers.The statement in… Continue reading Pricing Blunder Lands Daily Sport In Hot Water

WPP chief executive Sir Martin Sorrell sounded an uncharacteristically optimistic note on the prospect of a global advertising recovery when he unveiled the company’s annual report yesterday.Sorrell is usually reluctant to be overly upbeat when predicting the industry’s fortunes and has so far refused to call an end to the worst advertising downturn in living… Continue reading Sorrell Positive On Global Advertising Recovery

Channel 4 fell foul of religious groups and psychics this week as it aired controversial illusionist Derren Brown’s Seance, attracting 600 complaints from those concerned about the programme’s content and treatment of the supernatural.The programme saw Brown turn his mind-reading and illusory skills on 12 volunteers attempting to contact members of an alleged teenage suicide… Continue reading Channel 4 Seance Spooks 600 Viewers Into Complaining

Freeview saw uptake rise by more than 18% in the first quarter of this year in a development that helped to push digital television penetration to around 53% of all UK households.The latest figures from Ofcom show that around 3.5 million households received the free-to-air digital terrestrial service in the first three months of this… Continue reading Freeview Continues To Boost UK Digital Up-Take

The Daily Mail & General Trust revealed a positive set of interim results today with rises in both profits and advertising revenue, but it was careful to warn of complacency in a still volatile market. The group’s national newspaper division, Associated Newspapers, saw advertising revenue increase by 6% year on year, with rises recorded in… Continue reading DMGT Sees Revenues Rise In Positive First Half

Multi-channel TV now reaches 56.7% of UK homes, says the latest Digital Television Uptake report from industry watchdog, Ofcom. The report shows that in quarter one 2004, total UK multi-channel homes had grown to nearly 14 million, up from below 13.5 million on the previous quarter. Free-to-view households grew by 18% to 3.6 million households,… Continue reading Multi-Channel Television Statistics Q1 2004

WPP chief executive Sir Martin Sorrell sounded an uncharacteristically optimistic note on the prospect of a global advertising recovery when he unveiled the company’s annual report yesterday. Sorrell is usually reluctant to be overly upbeat when predicting the industry’s fortunes and has so far refused to call an end to the worst advertising downturn in… Continue reading Sorrell Heralds Global Advertising Recovery

May highlighted further improvements in advertising conditions, as many media owners and agencies posted upbeat revenue results this month, following the trend set in the previous quarter. In the newspaper sector, things were looking up for Trinity Mirror who saw revenues rise by nearly 5% for the first four months of 2004 but at Times… Continue reading INSIGHTanalysis: Media Healthcheck – May 2004