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Yahoo! UK & Ireland has been selected by Colgate Palmolive to research an extensive online advertising campaign to assess the effectiveness of adding digital media to the marketing mix.The campaign will run across the Yahoo! UK & Ireland homepage to promote the launch of the new Colgate Total Advanced Fresh variant. The move marks the… Continue reading Yahoo! And Colgate To Study Benefits Of Online Advertising

Channel 4 saw its average weekly share of viewing inch-up by 0.4% points year on year during April to 9.5% as the last series of hit American sitcom Friends continued to attract large audiences to the channel.The series reaches its finalé later this week and advertisers look set to pay up to £100,000 for a… Continue reading Digital Television Round-Up – April 2004

Publishing giant Emap saw a rise yesterday, climbing by 0.24% to close at 846p ahead of full year results this morning showing a pre-tax profit of £196 million for the year ending March 31, up by 12% on 2003. Turnover at the magazine and radio heavyweight also increased by 9% to £1.05 billion.Elsewhere, ITV saw… Continue reading Sharewatch: Emap Rises Ahead Of Healthy Results

Scottish Media Group has secured a landmark £1 million cross-platform deal with Unilever that will see the FMCG giant advertise a range of products across SMG’s television, radio, cinema outdoor and online properties.The deal is the largest ever to be secured by the company’s multi-media advertising platform, SMG Access, which launched last year to create… Continue reading SMG Secures Major Cross-Platform Deal With Unilever

Telewest Broadband has announced a milestone 500,000th broadband customer and has marked the achievement with with a year’s free connection for its lucky half-millionth customer.Chad Raube, director of internet services at the company, said: “The half a million milestone has been achieved by combining quality, value and innovative service development, typified by the increases in… Continue reading Telewest Nets Half A Million Broadband Users

Sports Revolution, the outdoor advertising and sports stadium specialist, is continuing the expansion of its sales team with the appointment of Steve Philip as head of agency sales.The newly created role sees Philip join from Viacom Outdoor, where he spent five years in charge of high-profile accounts including ZenithOptimedia, Manning Gottlieb OMD and BBJ. He… Continue reading Sports Revolution Expands Sales Team With Agency Role

In-store television improves the customer shopping experience and can increase retailer turnover by at least 1.5%, according to the latest research from media consultancy How And Why.The study was designed to determine the effect of a television Captive Audience Network on the behaviour of shoppers in a retail environment. The results show that there is… Continue reading In-Store Television Improves Turnover By At Least 1.5%

Emap today announced that pre-tax profits were up 12% for the year, spurred mainly by growth in the UK magazine and business to business sectors.Profits at the company reached £196 million for the year ending 31 March 2004, thanks to a strong performance from UK magazine Closer, which Emap describes as its ‘best ever launch’… Continue reading French TV Listings Holding Back Emap Despite Profits Rising

Emap is launching an extensive £1.2 million multi-media advertising campaign to promote a decade of FHM magazine’s flagship 100 Sexiest Women In The World editorial feature.The campaign will run across terrestrial and digital channels with a creative featuring an art gallery exhibition of famous FHM models from the past decade. There will also be extensive… Continue reading FHM Launches 100 Sexiest Women Promotional Campaign

ITV Sales has secured information technology firm BenQ as the exclusive sponsor of its dedicated Euro 2004 website, which will provide news, statistics and free video highlights of the tournament to fans from 27 May.The new website will offer viewers a choice of free 30-second highlights from the day’s matches, or the option to subscribe… Continue reading ITV Nets Tech Firm For Euro 2004 Website Sponsorship