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Emap Elan has announced an overhaul of its New Woman website and a five-figure sponsorship deal with Littlewood’s internet shopping service, LX Direct.The deal will see the LX Direct brand sponsoring the new website’s fashion, shopping, celebrity and health sections. Littlewood’s will also be featured throughout advertorials, site buttons and banners as well as a… Continue reading Emap Secures Sponsor For New Woman Relaunch

Emap Automotive has announced the closure of its established computing title, Internet Magazine, with the current issue marking the end of the title’s ten-year run.The decision was taken following a sharp decline in circulation and a downturn in the market for internet publications in general. The title had dipped by 26% to just over 14,000… Continue reading Emap Pulls The Plug On Internet Magazine

Channel 4 is set to record a ratings smash next month as it airs the final episode of hit sitcom Friends sandwiched between the two opening-night shows of Big Brother.The latest outing of Big Brother will be the fifth series shown by Channel 4, proving highly lucrative, if a little controversial. The last series was… Continue reading Channel 4 To Stage Ratings Coup With Friends And Big Bro

A relatively unknown outdoor advertising company is making inroads into Ireland with the acquisition of five prime sites in Belfast, opening the city up to the prospect of large format poster advertising.Nomad Media International has bought the five sites, situated on the sides of several prominent city centre buildings, in a move which will target… Continue reading Nomad Acquires Giant Poster Sites In Ireland

French advertising giant Havas today announced that revenue for Q1 2004 has increased by 0.7% to reach €357 million, reversing the trend from Q4 2003, when it fell by 3.8%.Most regions with Havas operations experienced organic growth for the quarter, except for North America and the UK, which fell by 3.4% and 4.6% respectively. Although… Continue reading Havas Revenues Go Positive But UK And US Still Down

ITV Sales has secured British Airways to launch an online advertising campaign to promote its Club World sleeper service from the US to London on the broadcaster’s new Formula One website.The integrated deal includes large creative placements on http://www.itv.com/f1 such as a message plus unit, superstitials and a fixed vertical Ad. There will also be… Continue reading ITV Secures British Airways For Online Promotion

Nearly 70 million Americans access the internet using a high-speed connection according to a new report from the Pew Internet & American Life project. As of February 2004, 34% of the total US adult population, accounting for 55% of adult internet users in the US, had access to broadband at home. Cable currently has the… Continue reading 55% Of US Internet Users Are Using Broadband

Broadband internet is expected to continue growing in the US during 2004 with 8.5 million homes forecast to switch to a high speed connection says Strategy Analytics. The report, Broadband In The US: Service Provider Strategies In A Changing Market says that cable modem will account for 5.2 million of the new subscribers, while 2.9… Continue reading US Broadband Uptake Continues To Grow In 2004

Affluent Americans are the fastest growing income group online says a new report from Nielsen//NetRatings. The global standard for internet audience measurement and analysis, shows that the $150,000+ salary group grew by 31% from March 2003 to March 2004 – faster than all the other income groups. Next in line was the salary bracket $75-100,000… Continue reading Affluent Americans Power Internet Growth

Personal Video Recorders (PVRs) won’t destroy TV advertising but they will upset the status quo and force advertisers to look at more innovative ways of getting their messages across says Mindshare in a new report Advertising In Fast-Forward: Understanding The PVR Phenomenon. The report suggests that the most significant implication for advertisers is the profile… Continue reading PVRs Wont Destroy TV Advertising Says Mindshare