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The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer

Capital Radio revenues are expected to increase by 3% year on year, according to its first half trading statement issued today. This is in line with the group’s expectations. Trading for the first six months, ending March 2004, shows revenues up by 2% for Q1 2004 and up by 5% for October to December 2003,… Continue reading Capital Radio Revenues Nudge Up 3% In First Half

Five needs to forge closer links with commercial rivals such as Channel 4 or BSkyB if it is to survive in the increasingly competitive multi-channel environment, according to the broadcaster’s largest single shareholder. Reports suggest that Gerhard Zeiler, the chief executive of RTL, which holds the controlling stake in Five, has confirmed that merger talks… Continue reading Five To Link With Rivals For Survival In Digital Age

Preliminary results announced today by The Wireless Group (TWG) show that the company’s adjusted operating profits have reached £2.3 million this year. This is up £4.6 million from 2002, when losses were £2.3 million. Turnover increased to £32.6 million from £28.5 million in 2002. This gives TWG a turnover increase of 14.3%, beating industry average… Continue reading TWG Turns Corner To Reach £2.3 Million Profit In 2003

The value of the US email marketing sector is expected to rise from $2.1 billion in 2003 to $6.1 billion in 2008, according to a report from Jupiter Research. The critical factors driving the market are dramatic cost reductions of email marketing, the growth of sponsored email campaigns and the ever-increasing challenges presented by spam,… Continue reading US Email Marketing Spend To Reach $6.1 Billion In 2008

Digital video recorders (DVR) are finally reaching the masses despite a slow start, says new research carried out by technology analysts at IDC. The report says it expects more than 28 million of the devices, which use an internal hard drive to record programmes, to be shipped worldwide by the end of 2008. Credit for… Continue reading DVR Consumers Are Finally ‘Getting It’ Says IDC

Kelvin MacKenzie’s Wireless Group saw an optimistic 1.36% rise yesterday ahead of full-year results published this morning. The company’s share price settled at 111˝p as the company prepared to announce a £4.6 million increase in operating profit.Earlier this month the group’s outspoken chairman and chief executive initiated legal proceedings against RAJAR, claiming damages of £66… Continue reading Sharewatch: Wireless Group Climbs Ahead Of Results

Five needs to forge closer links with commercial rivals such as Channel 4 or BSkyB if it is to survive in the increasingly competitive multi-channel environment, according to the broadcaster’s largest single shareholder.Reports suggest that Gerhard Zeiler, the chief executive of RTL, which holds the controlling stake in Five, has confirmed that merger talks have… Continue reading Five To Link With Rivals For Survival In Digital Age

Classic FM is launching its first foray into advertiser-funded programming with a series of specially created, hour-long shows backed by insurance company Prudential.The initiative will see the launch of Composer’s Notes, a series of twenty-six Saturday night shows focusing on the lives, financial situations and musical works of a range of classical composers including Mozart,… Continue reading Classic FM Moves Into Advertiser-Funded Programming

The Incorporated Society of British Advertisers is calling on the Government to take action to stop the BBC using its “massive licence-fee funding” to compete with rival commercial broadcasters.The industry body’s document to the Department of Culture Media and Sport claims the market distortion the BBC inflicts on commercial media and its advertiser customers will… Continue reading ISBA Calls For Government To Take Action Against BBC