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Kelvin MacKenzie’s Wireless Group has welcomed reports that audience figures provided by GfK’s electronic measurement system are “twice as accurate” as RAJAR’s current diary system.It is understood that research carried out on behalf of Transport for London and its media agency, PHD, showed that Tfl was able to halve the amount it spent on radio… Continue reading MacKenzie Welcomes Tfl Radio Measurement Trials

The Daily Telegraph has secured Cesar dog food to launch an extensive advertorial campaign aimed at encouraging owners to spend more time with their pets.The campaign, which begins on Saturday, highlights a range of Cesar-branded events and then a number of other cultural events that will take place throughout April for Daily Telegraph readers to… Continue reading Telegraph Goes To The Dogs With Latest Campaign

ZenithOptimedia will undergo a fundamental change of emphasis over the coming months as its new global chief executive, Steve King, takes over from John Perriss as head of the world-wide media services company (see ZenithOptimedia Appoints King As Global Chief Executive).The man responsible for more than £1.6 billion worth of billings in 59 countries around… Continue reading NewsLine Interview: Steve King – Global Head Of ZenithOptimedia

The worldwide total of broadband lines grew to 100.8 million last year according to a report by Point Topic. The report, titled World Broadband Statistics, showed that in the second half of last year 21 million broadband lines were added, with Asia Pacific contributing to almost half of this to maintain its overall 44% share.Top… Continue reading Broadband Lines Reach 100 Million Worldwide In 2003

A recovery in outdoor advertising levels which began in the second half of last year has continued in 2004, according to UK outdoor contractor Maiden Group. The company says that the year has started strongly, with record sales in the first quarter. Visibility is also improving, indicating good trading for the middle two quarters of… Continue reading Maiden Sees Improving Outdoor Ad Market

Guardian Media Group has become the largest single shareholder in the consumer magazine company Seven Publishing, acquiring a 27% stake. The acquisition comes as Seven plans to launch a new title and inject £4 million to expand existing title Delicious, which was launched three months ago. Delicious was launched in the UK after becoming leader… Continue reading GMG Takes 27% Slice Of The Delicious Pie

American publishing giant Gannett is understood to have pulled out of the race to take control of the Daily and Sunday Telegraph as bidding enters its crucial second phase. Gannett, which also owns the Newsquest group of regional newspapers in the UK, was tipped as a front-runner for the papers being auctioned off by Lord… Continue reading Gannett Pull Out Of Telegraph Bidding Race

Internet media streaming is facing stiff competition from traditional television, as online content owners feel the pressure to draw customers from TV to desktop screens, says IT analysts and consultants Frost & Sullivan. Mukul Krishna, industry analyst at Frost & Sullivan, said: “This is an uphill task, considering the present quality of streaming over the… Continue reading Internet Media Streaming Under Pressure From Television

The text messaging phenomenon continued to grow in February and saw the monthly total reach over a staggering two billion messages, according to figures released by the Mobile Data Association (MDA). This takes the daily average number of text messages sent to 71 million. On Valentine’s Day, text messages left more traditional methods of saying… Continue reading Valentine’s Day Texts Boost February’s Figures

In Europe, a massive $18 billion was spent on pay-TV services in 2003 and this is expected to double by 2007, says a report by independent market analysts, Datamonitor. The European pay-TV strategies report says that for pay-TV revenue to reach $39 billion, providers will have to encourage current customers to subscribe to more expensive… Continue reading European Pay-TV Market To Reach $39 billion By 2007