Analysis: Industry experts are weighing the pros and cons of the quick pace at which chatbots are developing.
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Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves.
The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.
Anti-knife crime charity The Ben Kinsella Trust has launched a campaign for Mother’s Day with Clear Channel UK using AI machine learning.
Regional output across the BBC is being disrupted after journalists across local radio, regional TV and digital services in England walked out from 11am in a 24-hour strike.
NewsGuard has expanded its services to Australia and New Zealand in a move that will pit the digital news trust ratings company against the heart of Rupert Murdoch’s publishing empire.
Sabrina Clarke interviews Media Bounty MD Jake Dubbins about attaining B-Corp certification, and why sustainability should be a top priority for businesses.
Deeper questions around diversity and mental health will inform the updated version of the All-In Census in 2023 as the industry’s trade bodies aim to help advertising and media companies improve staff retention, writes the editor.
Brett Aumuller shares where he gets his creative inspiration from and if selling media has become easier or harder.
A review of the BBC’s social media guidelines is a significant move, as long as it is truly independent and knowledgeable people are involved.
