UKTV’s director of advertising tells The Media Leader about her role models and what has changed in the media and advertising industry in the last year.
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Full report available at: Mediatel Connected > AV > Television > Programme Viewing Data > Top Programmes
In brief: The new global network will consolidate existing agency brands and expertise in music, sports, gaming, and other areas of “fan activation”.
Reach CEO Jim Mullen is foregoing a salary increase in 2023, the company announced in its full annual report today.
Dentsu UK&I has announced an update to its Effective Attention offer, which will now included dentsu’s proprietary media carbon calculator data.
In brief: the new relationship will see PinkNews become part of Ozone’s centralised audience proposition for advertisers.
Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.
A BBC memo urged staff to delete the TikTok app from company devices, while the US DOJ is investigating possible use of the app for surveillance.
Anna Sampson shares her best practice for storytelling, as it seems to have become ‘a lost art’ amongst younger talent in media.