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In brief: WPP has acquired Goat, the international influencer marketing agency.

A move towards greater openness and accountability could be part of the process of reform and trying to restore trust in the Metropolitan Police.

Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available. 

UKTV’s director of advertising tells The Media Leader about her role models and what has changed in the media and advertising industry in the last year.

Full report available at: Mediatel Connected > AV > Television > Programme Viewing Data > Top Programmes

In brief: The new global network will consolidate existing agency brands and expertise in music, sports, gaming, and other areas of “fan activation”.

Reach CEO Jim Mullen is foregoing a salary increase in 2023, the company announced in its full annual report today.

Dentsu UK&I has announced an update to its Effective Attention offer, which will now included dentsu’s proprietary media carbon calculator data.

In brief: the new relationship will see PinkNews become part of Ozone’s centralised audience proposition for advertisers.

Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.