Carlsberg, the brewing giant which spends over half a billion pounds on advertising and media annually, has appointed Dentsu’s iProspect as its new global media agency of record.
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Opinion: You absolutely can do this wonderful, crazy job, run a house, socialise and still feel a strand of sanity at the end of it, says career coach and former media sales executive Stefanie Daniels in a new column for The Media Leader.
While younger generations may be increasingly more difficult to reach through traditional advertising, pensioners are revealed to be the most hostile of all as more media spend migrates online.
Ofcom has confirmed that the Advertising Standards Authority will act as a “co-regulator” for new rules on advertising less healthy food and drink products in the UK.
June box office figures totalled £90,317,164; 28% lower than June 2022, which included the release of Jurassic World Dominion and Elvis.
Global first in-house ad campaign for its hit music radio station Capital will run on TV, cinema, outdoor and social media.
Learn from history: resisting innovation invites obsolescence and eventual ridicule, writes Croud UK’s MD.
Online display advertising, especially when automated, has become Dr Frankenstein’s monster.
100% Media 0% Nonsense: The cultural moment for microblogging has passed and Twitter’s model was doubtful before Elon Musk came along. Threads, the Meta copycat, needs to innovate as well leverage Instagram’s scale, writes the editor.