TV advertising delivers a stronger call to action than national press or radio ads, according to an independent study commissioned by BSkyB.The research, carried out by ICM, reveals that 56% of respondents are most likely to respond to ads on TV, compared with 24% for national press and just 6% for radio.Consumers also claim to… Continue reading Consumers More Likely To Respond To TV Ads
The Telegraph Group has secured the Royal Bank Of Scotland (RBS) as the six-figure sponsor of a special one-off supplement covering the Open Golf Tournament.The eight-page broadsheet supplement will feature extensive RBS branding and will coincide with the start of the tournament on the 17 July.The deal also includes a special Shot Of The Day… Continue reading Telegraph Secures Bank Of Scotland For Open Sponsorship
In 2000, at the height of dotcom fever, US online advertising revenues topped $8 billion, but rapidly fell back to just $6.0 billion last year. However, growth has now started to return and eMarketer expects the $8.1 billion level to be reached in 2006, with strong growth of 12.5% that year.Also On MediaTel Insight Today…Global… Continue reading MediaTel Insight: Latest US Ad Forecasts From eMarketer
US online advertising spend will not return to the boom levels of 2000 for another three years, according to the latest set of forecasts from eMarketer. In 2000, at the height of dotcom fever, US online advertising revenues topped $8 billion, but rapidly fell back to just $6.0 billion last year. However, growth has now… Continue reading Latest US Ad Forecasts From eMarketer
The demand for high-speed internet access via cable modem is set to drive the number of subscribers up from 27 million worldwide by mid-2003 to 34 million by the end of the year, according to a new forecast from In-Stat/MDR. With the demand for cable modem access still increasing, the research group predicts that there… Continue reading Global Cable Modem Users To Hit 68m By 2007, Says In-Stat
Over half of the heads-of-households in the US consider watching television to be important in daily life but more consumers find value in listening to music or using a PC, according to a new report from Parks Associates. In a survey for Electronic Living @ Home, consumers were asked to ascertain the importance of various… Continue reading Music Takes Priority Over TV In The Home, Says Study
Gloomy news has emerged from the latest edition of the IPA’s Bellwether Report, which shows that more marketers are reducing their budgets than are increasing them. The report, published today, found that 29% of companies questioned are revising their current budgets downwards, with just 18% reporting an upward revision. This leaves a net balance of… Continue reading INSIGHTanalysis: IPA Report Shows Few Signs Of Marketing Improvement
Revenue generated from public wi-fi hotspots – areas where wireless devices can connect to networks like the internet – could rise by as much as 121% compound annual growth rate over the next five years, according to a new report from Allied Business Intelligence (ABI). ABI says that wi-fi hotspots are continuing to garner attention… Continue reading Wi-Fi Hotspots On Verge Of Growth, Says Report
Pressure on DSL broadband operators to cut prices could lead to the introduction of unsustainably cheap service offerings, according to analysts at Ovum. The consulting group warns that US and European DSL operators could fall into the same competition trap that has been experienced in Japan and South Korea, where prices for broadband access services… Continue reading DSL Operators Should Resist Slashing Broadband Prices, Says Ovum
Cordiant remained in focus yesterday, down 12.5% after French advertising group, Publicis, attempted to prevent an investigation from the Financial Services Authority, claiming it had not created a false market in Cordiant‘s shares.The take-over deal has become somewhat cloak and dagger following news the mysterious Syrian-born chess promoter, Nahed Ojjeh, has increased her stake in… Continue reading Sharewatch: Cordiant Falls As Take-Over Saga Drags On
