Mobile marketing company Enpocket has teamed up with O2 to launch the first major study into the benefits of advertising via multimedia messaging (MMS).The MMS Insight research programme will give marketers the opportunity to test a range of multimedia campaigns, including photos, music, colours, logos and animation, on selected O2 users.Four major brands including First… Continue reading Enpocket To Give Advertisers New Insight Into MMS
The Premier League could face investigation by European competition regulators if it accepts an all-encompassing £1 billion bid for live Premiership rights from BSkyB, according to a report in The Independent today. Friday saw the deadline for bids to show Premiership football for three years from the 2004/5 season. In a bid to appease the… Continue reading BSkyB Bids To Retain Premiership Prize
Yahoo! has agreed to purchase online advertising company Overture in a deal worth over £1 billion. The agreement will see Overture become a wholly owned subsidiary of Yahoo!, which will take-over as the largest global player in the rapidly expanding search targeted marketing sector. Overture’s chief executive, Ted Meisel, will continue to head up the… Continue reading Yahoo! Acquires Overture In £1bn Deal
Roger Parry, head of Clear Channel International, has hit back at Capital Radio’s David Mansfield for ruling out a potential take-over by the American radio giant. Speaking at last week’s Radio Academy Festival in Birmingham, Mansfield said there would be a “major clash” if the worldÂ’s largest radio operator tried to swoop on Capital following… Continue reading Clear Channel Boss Hits Back At Capital Radio
Active Value, the UK investment fund, seems intent on wresting control of Cordiant Communications from WPP, despite being unable to court the support of French advertising group Publicis. In a statement today, Publicis admitted that on Saturday it had met representatives from Active Value who “made a proposal regarding Cordiant and Cordiant’s shareholding in ZenithOptimedia… Continue reading Active Value And Publicis In Talks On Cordiant
A slowing of demand in the UK’s digital television market has caused sales at set-top box manufacturer, Pace Microtechnology, to fall by 41% over the last year to just 1.3 million units. Announcing its year-end financial results this morning, the group reported revenues down by 52.6% to £166.6 million for the twelve months to 31… Continue reading Pace Sales Dip 40% As UK Digital TV Market Stabilises
UK publishing group Highbury House Communications (HHC) has made a £32 million offer for Paragon Publishing, which produces magazines in the videogames, personal computing and internet and home entertainment sectors. Highbury says that the deal will create one of the UK’s leading special interest consumer publishers and the third largest publicly-quoted consumer magazine publishing group.… Continue reading Highbury House To Buy Paragon Publishing For £32m
WPP was seen in focus, up 5.61% week on week, despite concerns that its bid to take- over troubled advertising group, Cordiant Communications, may be scuppered by a mysterious investor, who is believed to be in cohorts with Publicis.Cordiant was seen up 6.67% week on week after Nahed Ojjeh, the Syrian-born chess promoter, increased her… Continue reading Sharewatch: WPP Rises Despite Cordiant Struggle
Roger Parry, head of Clear Channel International, has hit back at Capital Radio’s David Mansfield for ruling out a potential take-over by the American radio giant.Speaking at last week’s Radio Academy Festival in Birmingham, Mansfield said there would be a “major clash” if the world’s largest radio operator tried to swoop on Capital following the… Continue reading Clear Channel Boss Hits Back At Capital Radio
BT has welcomed Oftel’s ruling that its broadband marketing strategy does not breach the Competition Act, despite a string of complaints from Freeserve.Last October the internet service provider claimed that BT was abusing its dominance in the home phone market, by using its bills and customer service channel to market its broadband internet product (see… Continue reading BT Welcomes Dismissal Of Freeserve Complaint
