ABC results for the six months to December revealed a lacklustre performance for the BBC’s J17, which appeared to bear the brunt of the bad news in the fickle teenage market, with circulation declining by 20.5% year on year to 143,308 (see ABC Jul-Dec 2002: New Launches Shake-Up Teen Market). Figures from Nielsen Media Research… Continue reading Ad Revenue Follows Circulation Down At J17
The Government is proposing the launch of 32 new FM radio stations, which could provide services to a number of key cities over the next few years.The proposal to free the licences, which would be warmly received by the commercial radio industry, is being put forward by the Radio Authority as part of its hand-over… Continue reading Raft Of New FM Radio Licences Proposed
Digital television will reach 80 million European households by the end of 2007, equivalent to more than half of the overall TV market, according to a new study from Datamonitor.Also On MediaTel Insight Today…Big Spenders Roused By Press And Online AdsNewspaper and online advertising appears to have the most effect on affluent internet users in… Continue reading MediaTel Insight: DTV In Half Of European Homes By 2007
Newspaper and online advertising appears to have the most effect on affluent internet users in the US, according to a new report out this week. washingtonpost.com, in conjunction with Nielsen//NetRatings, surveyed its visitors during January and found that 58% of respondents from households earning more than $100k said that newspaper ads had influenced them to… Continue reading Big Spenders Roused By Press And Online Ads
The Government is proposing the launch of 32 new FM radio stations, which could provide services to a number of key cities over the next few years. The proposal to free the licences, which would be warmly received by the commercial radio industry, is being put forward by the Radio Authority as part of its… Continue reading Raft Of New FM Radio Licences Proposed
Over 65,000 UK consumers have signed up for 3G mobile phones ahead of the network roll-out later this month. The mobile operator Hutchinson chose Monday (03/03/03) to officially present its service, the first of its kind on the UK mainland. In layman’s terms, 3G offers the prospect of a wide range of wireless services including… Continue reading Hutchison Brings 3G To The UK
Digital television will reach 80 million European households by the end of 2007, equivalent to more than half of the overall TV market, according to a new study from Datamonitor. The report, entitled Digital and Interactive TV Markets: Service development and uptake to 2007, examined the progress made by cable, satellite and digital terrestrial platforms… Continue reading DTV In Half Of European Homes By 2007, Says Report
For reference, the following table shows forecasts for advertising expenditure of GDP in selected countries. The overall trend is that ad expenditure as a percentage of GDP is falling in the short term, particularly in North America and Europe. Analysts at Merrill Lynch note that there is often enthusiasm for emerging markets as advertisers in… Continue reading Advertising Expenditure As Percentage Of GDP For Selected Countries
Confidence amongst senior marketers in the UK has now hit ‘rock bottom’, according to the latest figures from the Chartered Institute of Marketing (CIM). The organisation says that in contrast to just three months ago – when 19% of executives believed that sales plans were achievable – now just 3% of marketers believe they can… Continue reading UK Marketing Confidence Plummets To All Time Low
The value of the Western European broadband access market is set to quadruple in the next four years, according to figures from The Yankee Group. The research firm estimates that high-speed internet services generated almost $4.7 billion (€4.3 billion) in revenue last year. DSL is expected to drive future growth and it is forecasted that… Continue reading European Broadband Revenues On The Rise
