The Radio Advertising Bureau (RAB) has launched a new online resource dedicated to helping advertisers and agencies develop sponsorship and promotions activity.The move follows the rapid growth of radio sponsorship and promotions (S&P), which saw revenue increase by 14.7% year on year during 2002 to reach £71.2 million. This helped the commercial radio industry to… Continue reading RAB Launches Online S&P Resource For Advertisers
Carlton and Granada’s proposed £2.6 billion merger to form a single ITV company (see Carlton And Granada Enter Advanced Merger Talks) is due to be referred to the competition commission this week for a full enquiry.The decision by the Department of Trade And Industry, which has been expected for some time, will end hopes that… Continue reading Full Scrutiny Of ITV Merger Looks Inevitable
The latest ABC figures for national newspaper circulation reveal a less than impressive period for the sector, which saw circulation decline year on year during February.The threat of war with Iraq appears to have done little to boost circulation figures and readers appear to be tiring with the amount of coverage being devoted to the… Continue reading ABC National Newspaper Round-Up – February 2003
Despite heavy promotion by broadcasters and cable companies, interactive television (iTV) is yet to have the impact envisaged and will generate no more than €18 billion across Europe by 2007, according to a new report from Forrester Research.The UK currently leads the way with regard to interactive TV but consumers and advertisers remain unconvinced about… Continue reading Limited Growth Forecast For iDTV
Mobile phone sales increased by 14% in the final quarter of 2002 as consumers were attracted to the new generation of handsets, many of which feature colour screens and cameras.Also On MediaTel Insight Today…AAAA Chief Upbeat On Ad OutlookDespite the prospect of war and fears of a double-dip recession, there was a general mood of… Continue reading MediaTel Insight: Worldwide Mobile Sales Up 6% In 2002
Carlton and Granada’s proposed £2.6 billion merger to form a single ITV company (see Carlton And Granada Enter Advanced Merger Talks) is due to be referred to the competition commission this week for a full enquiry. The decision by the Department of Trade And Industry, which has been expected for some time, will end hopes… Continue reading Full Scrutiny Of ITV Merger Looks Inevitable
The Government’s plans to relax the media ownership regulations to allow major newspaper groups to buy Channel Five could face defeat in the House of Lords, according to influential Labour peer, David Puttnam. In an interview with the Financial Times, Lord Puttnam warned the Government that up to 60 Labour peers could rebel against the… Continue reading Puttnam Warns Of Defeat Over Channel Five Ownership
The research and information company Taylor Nelson Sofres has announced a 12% rise in annual profits and is confident of further growth following a bright start to 2003. The group saw turnover, including joint ventures, increase by 6.2% to £618.9 million in 2002. As a result, TNS has now overtaken the WPP subsidiary Kantar to… Continue reading Taylor Nelson Sofres Achieves ‘Creditable’ Results In 2002
Profits at Interpublic fell by almost 80% during 2002 as market conditions took their toll at the world’s second largest advertising group. Earnings were down to $20.3 million from $96.4 million in 2001 largely as a result of weakness at McCann-Erickson WorldGroup where $1.26 billion worth of business was lost last year. Interpublic now faces… Continue reading Interpublic Sees Earnings Plummet In 2002
Vivendi Universal yesterday announced record losses of €23.3 billion for 2002 but senior management has expressed confidence that the worst of the crisis is now over. The loss ranks as the largest in French corporate history, eclipsing the €20.7 billion deficit reported by France Télécom earlier this week. Total revenues rose by 4% to €28.7… Continue reading Vivendi Left Reeling By Staggering Losses
