Sky Active has secured Coca-Cola UK to launch its first ever interactive ad campaign to support its TV and SMS-based “Txt For Music” promotion.The campaign, negotiated by Universal McCann, aims to drive additional registrations to the Coca-Cola SMS database, through a music promotion that offers consumers the chance to win limited edition CDs and tickets… Continue reading Sky Digital Secures Coca-Cola For First Interactive Ad
Specialist consumer magazine publisher, Future Network, moved into the black during 2002, posting a £10.7 million pre-tax profit, according to this morning’s financial results. This follows a difficult 2001 when the group made a loss of £121.0 million.Future launched 13 new magazines last year and saw advertising revenues rise by 7% and circulation revenues rise… Continue reading Future Network Moves Into Profit In 2002
Around 20% of mobile phone users will soon have handsets capable of receiving multi-media messages (MMS), according to a study by Continental Research.The Winter 2003 Mobile Phone Report shows that 4% of mobile phone users already have phones capable of sending and receiving photo-messages, with a further 14% likely to get the feature when they… Continue reading Multi-Media Messaging Shows Potential For Advertisers
Carlton and Granada’s proposed £2.6 billion merger has been referred to the Competition Commission on the grounds that it could potentially lead to a “substantial lessening of competition” in the market for TV airtime sales.Trade and Industry Secretary, Patricia Hewitt, today confirmed the decision, which will end hopes that a lengthy investigation in to the… Continue reading ITV Merger To Be Investigated By Competition Commission
CMR/TNS reports that total ad spending for 2002 came in at $117.3 billion, compared to $112.5 billion in 2001 as a result of “a strong second half reflecting the vibrant network upfront, the elections and holiday spending.”Also On MediaTel Insight Today…Future Network Acquires French Computer Mags DivisionOn the same day that it reported pre-tax profits… Continue reading MediaTel Insight: US Adspend Rises 4.2% In 2002
UK advertising expenditure rose by 4.9% year on year during the fourth quarter of 2002 to £3.7 billion. This brings total adspend for the year to £13.9 billion, an increase of 0.8% on the previous year. The latest figures compiled by the World Advertising Research Centre for the Advertising Association show that outdoor was the… Continue reading Fourth Quarter Sees Boost To UK Adspend
US advertising spend rose by 4.2%, according to new figures from CMR/TNS Media Intelligence. The group says that this growth was stronger than had been expected. CMR/TNS reports that total ad spending for 2002 came in at $117.3 billion, compared to $112.5 billion in 2001. The growth is a result of “a strong second half… Continue reading US Adspend Rises 4.2% In 2002, Finds CMR
2002 was a difficult year for internet businesses in the US and a new report from Webmergers claims that little more than $23 billion was spent on acquisitions, a decline of 70% on the previous year. Increased consolidation in the sector ensured that dealmaking remained active with 1,087 internet companies changing hands. This was equivalent… Continue reading Internet Dealmaking Remains Prevalent In 2002
Around 20% of mobile phone users will soon have handsets capable of receiving multi-media messages (MMS), according to a study by Continental Research. The Winter 2003 Mobile Phone Report shows that 4% of mobile phone users already have phones capable of sending and receiving photo-messages, with a further 14% likely to get the feature when… Continue reading Multi-Media Messaging Shows Potential For Advertisers
Despite the prospect of war and fears of a double-dip recession, there was a general mood of optimism at the AAAA Media Conference in New Orleans last week. Of late, industry observers have been divided over the state of the advertising business. Jack Myers has insisted that the US market is experiencing ‘sustained upward momentum’… Continue reading AAAA Chief Upbeat On Ad Outlook
