Five has demonstrated its commitment to mobile marketing by appointing Flytxt to provide mobile solutions and marketing strategies across the channel.Flytxt’s appointment will involve executing email and SMS campaigns across all of Five’s programmes, including Hot Property, 5th Gear, Pop and Britain’s Worst Drivers.According to Flytxt, mobile marketing is an integral component of the channel’s… Continue reading Channel Five Appoints Flytxt
Pearson, publisher of the Financial Times, has said that it does not expect to witness an upturn in ad sales at the title next year. This follows news that advertising revenues at the FT were down 11% in the second half of 2002.The FT Group, which includes the Investors Chronicle and a number of other… Continue reading Pearson Sees No Revival In Financial Sector
Pearson, publisher of the Financial Times, has said that it does not expect to witness an upturn in ad sales at the title next year. This follows news that advertising revenues at the FT were down 11% in the second half of 2002. The FT Group, which includes the Investors Chronicle and a number of… Continue reading Pearson Sees No Revival In Financial Sector
Joe Sinyor, chief executive of Trinity Mirror’s newspaper division, is believed to be stepping down following the appointment of Sly Bailey as chief executive of the group last week (see Bailey Leaves IPC To Replace Graf At Trinity Mirror). According to a report in the Sunday Times, Sinyor, who has been at Trinity Mirror for… Continue reading Sinyor Rumoured To Be Departing Trinity Mirror
US advertising will grow by 1.6% in 2002, leading the global ad industry out of two years of decline, according to a consensus of recent advertising forecasts. Growth is then expected to rise to around 3.6% in 2003, hit 4.2% in 2004 and fall back to 3.7% in 2005. These averages were taken from the… Continue reading Insight Analysis: US Advertising Forecast Comparisons
Internet usage has continued its inexorable rise in most countries and across the world, the web is increasingly regarded as an essential tool in everyday life. These are the findings of a new report by the global market research company Ipsos-Reid. For The Face of the Web 2002, citizens in twelve different countries were interviewed… Continue reading Internet Joins The Mainstream Media
The worldwide mobile phone handset market is set to rebound from what was its worst ever year in 2001, to show growth of 1.8% in 2002, according to Attack of the Phones: Worldwide Handset Market Forecast and Analysis, 2002-2006, a new report from IDC. According to the report, there is reason for optimism as shipments… Continue reading Global Mobile Phone Handset Market To Rebound From Worst Year, Says IDC
A consensus of the most recent advertising growth forecasts for the UK puts 2002 growth at 0.4%, rising to 4.4% in 2003. The figures are buoyed by optimistic predictions from the Advertising Association (AA), which includes estimated production costs in its calculations. The AA is expecting a stronger couple of years in 2003/4, followed by… Continue reading Insight Analysis: UK Advertising Forecast Comparisons
Total US magazine advertising revenue increased 12.6% year on year during November to close at $1.8 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for November was 24,317, up 6.9% on last year. In the year-to-date, ad revenue rose by 3.3% to $15.1 billion, whilst page… Continue reading US Magazines Show Strongest Advertising This Year In November
With the proliferation of next generation networks and the wider availability of faster and smarter devices, it is estimated that the North American mobile internet access market will be worth $2.7 billion this year. Technology researchers at Frost and Sullivan believe that the mobile data industry will undergo rapid growth in the next few years… Continue reading Mobile Internet Revenues Set To Surge
