Emap is moving into terrestrial television by launching an interactive Smash Hits Chart Show, which will be screened on Channel 5 in the new year.The programme will feature a top twenty chart run-down and an interactive element will be provided by viewers voting for their favourite songs. The chart will be based on airplay, votes… Continue reading Emap Steps up TV Presence With Channel 5
Third quarter advertising revenues fell by 2.5% at Trinity Mirror, publisher of the Mirror titles and a raft of regional newspapers. However, there has been some improvement in the first two months of Q4, with a slight growth of 0.3%, the group said in a pre-close trading statement this morning.There is currently a north/south divide… Continue reading Trinity Mirror Ad Revenues Pick Up In Q4
Ad agency, Mother, picked up the top awards at the first ever Best of The Best Awards, presented by the Institute Of Practitioners in Advertising (IPA) last night.The top award for best creative director was won by Mother’s Robert Saville and Mark Waites. Best creative team was given to Caroline Pay and Kim Gehrig, also… Continue reading Mother Win Top Awards At Best Of The Best
The Sunday Telegraph TV and radio supplement has secured a deal with the BBC to promote its free digital channels with advertising and advertorials.The weekly guide is to be covered by a four-page wraparound advertisement for the first time on 22 December. The deal also includes branding on the polythene bags containing The Sunday Telegraph… Continue reading Sunday Telegraph Secures BBC Ad Deal
The ASA has upheld complaints against a series of posters for Golden Wonder on the grounds that they link crisps with illegal drug culture.One of the ads, headlined “user”, featured a woman on a bicycle with three packets of Golden Wonder crisps. It stated: “This mother of two has a 34.5g a day Golden Wonder… Continue reading ASA Bags Golden Wonder For Linking Crisps With Drugs
Tuesday was yet another miserable day for the media sector as stocks continued to fall after the announcement of a record UK trade deficit for October and continued bearish sentiment on Wall StreetCable & Wireless is unlikely to get any cheer this Christmas and continued to slide after it emerged that its Caribbean operation was… Continue reading Sharewatch
The latest figures from the Advertising Association (AA) show that UK advertising expenditure grew by 3.6% during the third quarter of the year, or 2.0% after adjusting for inflation, with television currently leading the recovery (see AA Figures Show TV Is The Fastest Growing Ad Sector).TV showed growth of 7.7% in constant currency, significantly above… Continue reading Feature: TV Leads UK Ad Recovery
ITV is under pressure from big brand advertisers threatening to withhold their ad spend as the proposed merger between Carlton and Granada edges nearer.According to the Media Guardian, Colgate-Palmolive has warned it may pull all its advertising from ITV in protest at the high prices, which many advertisers believe will be exacerbated by a merger.Media… Continue reading ITV Facing Heat From Advertisers As OFT Deadline Looms
Search targeted marketing group, Espotting Media, is building on the popularity of online advertising by expanding its European operations into Sweden, Denmark and Norway.The company has secured deals with Yahoo! and Lycos to distribute their ads in the new territories. Advertisers including Ebookers, Stepstone and media agencies Outrider and Mediaedge:cia have signed up.Earlier this year,… Continue reading ESpotting Expands Into Europe
ITV Digital’s liquidators, Grant Thornton, have received a massive backlash from the pay station’s former customers after announcing they would be seeking the return or payment for the set top boxes (see ITV Digital Liquidators To Retrieve Set Top Boxes).The move has sparked a lively debate amongst box owners and a fresh wave of bad… Continue reading ITV Digital Administrators Face Public Outcry
