AOL UK is launching a national press and poster campaign to publicise its new “no frills” broadband package.The new package, which launched earlier this month, will be publicised via a national 96-sheet and 48-sheet posters running alongside national press ads, which feature the strapline: “the mother of all broadband services.”Competition in the broadband market is… Continue reading AOL Promotes New Broadband Package With National Campaign
Guardian Media Group has continued it’s radio expansion with the acquisition of Clear Channel UK’s radio sales division for an undisclosed sum.The future of the advertising house had been in doubt following GMG’s £44.5m purchase of Jazz FM which accounted for about 52% of Clear Channel’s advertising sales revenues (see Jazz FM Agrees To £44.5m… Continue reading GMG Set To Consolidate Radio Ad Sales
Speculation is mounting that the Government is considering relaxing the proposed rules on radio ownership as laid out in the Draft Communications Bill.Paul Brown, chief executive of the Commercial Radio Companies Association (CRCA) has confirmed that his organisation met with Culture Secretary, Tessa Jowell, earlier this week in a private meeting to discuss the issue.The… Continue reading Radio Ownership Rules May Be Relaxed
Mobile marketing group Aerodeon is launching a viral SMS campaign to promote lollypop brand Chupa Chups.The three week campaign is targeted at 10 to 18 year old males and females. Aerodeon will utilise SMS databases from high profile media owners – T4, CD:UK and Galaxy Radio.Participants in the campaign will be given the opportunity to… Continue reading Aerodeon Launches SMS Campaign For Chupa Chups
Ad revenues at regional newspaper publishing group, Johnston Press, are performing strongly in ‘challenging market conditions’, with Q3/Q4 growth expected to be 1-2%, according to Merrill Lynch analysts.The broker is expecting a full year growth of about 2%. Johnston’s management is budgeting for a 2-3% growth next year, in line with analysts’ forecasts, but well… Continue reading Johnston Press Revenues Resilient In Challenging Market
Media stocks were stable on Wednesday as bargain-hunters moved in after yesterday’s broad based sell-off, triggered by a lower than expected reading of the US Consumer Confidence index.On the corporate news front Carlton was seen in focus following its announcement that chief executive, Gerry Murphy, is stepping down to join the Kingfisher DIY group. The… Continue reading Sharewatch
MTV has this week launched the first issue of its youth trend monitor, Switched On, in a bid to help companies to create more relevant youth-focused campaigns.The new publication will be available both online and in print format and will initially be offered to marketers free of charge. The analysis, which stems from MTV’s research… Continue reading MTV Helps Marketers To Get Switched On
British Telecom has received top honours in advertising and marketing at this year’s National Business Awards.BT beat off competition from Bacardi Breezer, Marks & Spencer and Volkswagen to take the advertiser of the year award for its £60 million multi-media consumer campaign, Bringing People Together.The judging panel chose BT as the overall winner, saying: “The… Continue reading BT Honoured For Ad Campaign At National Business Awards
BBC Magazines has announced that its biggest ever pre-school launch will take place next month when the new Fimbles magazine goes on sale.The 24-page title, which is dedicated to the latest CBBC pre-school phenomenon, launches on 14 November with a coverprice of £1.40. The magazine will extend the company’s existing portfolio of pre-school titles, which… Continue reading BBC Magazines Announces Biggest Ever Pre-School Launch
ISBA has accused the Government of ‘fudging’ the issue of how much control Ofcom should have over the BBC, claiming that its decision to fine the Corporation for breeches of programming regulations does not go far enough.Earlier this week in her response to the Joint Scrutiny Committee, Culture Secretary, Tessa Jowell, announced that the BBC… Continue reading ISBA Accuses Government Of ‘Fudging’ BBC Regulation
